Client: SSC Learning to edo
When SSC Learning first approached us, they provided training and apprenticeship schemes predominantly in the Health & Social Care sector.
After rebranding to edo, they also offer training in:
- Leadership and management
- ITC & ICT
- Sales and marketing
- Recruitment consultancy
- Business administration
edo enable both businesses and individuals to develop and improve through training.
The brief: rebrand to help them move into new sectors
SSC Learning wanted to enter a new sector and gain new clients but felt their existing brand was preventing them from doing so.
They wanted a name that would allow them to continue working in Health & Social Care and move into new sectors.
What we did: brand, stationery & website
Branding
After meeting with SSC Learning, we gained a thorough understanding of their business requirements.
This allowed us to research their existing name, position, marketing, offering and begin working on the rebranding process.
The result was the name ‘edo’, which stands for ‘Enabling Development Opportunities’. Edo was a perfect fit and positioned them as a provider of services which allow both learners and businesses to benefit, rather than just another training provider.
Using our research from the branding process, we developed a professional and approachable brand.
Branded stationary
We applied the new brand to stationery, including; letterheads, business cards, identity tags, email footers, pens and more.
Website
The first stage of web design and development was to look at the requirements of edo and the people using the website. From there we could begin scoping a website which was user-friendly, would meet user’s needs and encourage them to get in touch.
When the functional stage and visuals were signed off, we developed and testing the website.
The result is a website which is branded, easy to use and functional.
Result
Edo’s new name, brand, website and marketing material positions them exactly where they want to be. It has allowed them to move into new sectors while continuing to work in Health & Social Care.
All of the work we carried out for them, contributed to:
- Their first inbound lead
- A 300% increase in business
- Positioned them as experts who could benefit both individuals and businesses, rather than just learners
- Motivating their staff, which helped them sell better
- The two directors being asked to become prominent members of recognised industry bodies in their new target sector within two weeks of launching the new brand
Further projects
Since the initial launch, we have carried out a number of projects for edo, including:
- Set up of social media profiles
- Email marketing
- Direct mail
- Leaflet design
- Exhibition stand design