A lot of time has passed since we first posted this blog on analytics tools for twitter (orginially posted April 2012!), and a lot has changed in the world of social media over 4 years, so we thought it was time for an update
(especially as one of our readers pointed out Topsy, a featured analytics tool, closed down at the end of 2015. Thanks Nina).
And with Twitter booming over the last 4 years, and developing their own analytics tools, it was definitely time for a freshen up of this blog! Here are some of the best Twitter analytics tools you can use for free, all in one handy post.
Twitter analytics themselves
(https://analytics.twitter.com/)
Since our last blog, twitter have released analytics themselves! Which makes things a lot easier for users to get a quick overview on how everything is going.
As with Facebook, Twitter wants you to find what is not working on your page, so you will pay to improve these things. So though you can gain loads of really good insight, it will be accompanied with a side of sales pitch.
We wrote a blog last month all about using social analytics, which includes twitter, as well as Facebook, and LinkedIn, which you can check out here.
Great for: Getting the facts from the horse’s mouth, and knowing exactly what is going on with your profile.
Tweetchup
With Tweetchup you can analyse your own actions and connections, from how many mentions you get, to the users you are most engaged with, as well as where those users are located.
But it’s not just your connections, you can analyse any user’s activity within a certain date range, and see who they’re interact with most, what hashtags they love and when they are sending the majority of their tweets. (great for spying on the competition!)
You can also further analyse keywords and hashtags to get more insight of who is using them, when and where.
Great for: Further analysis of the details you can get on your twitter analytics.
Twitonomy
All the twitter analytics you could want represented in visual graphs and charts. With plenty of insight into the people you follow and who follow you.
You can export your tweets or followers to excel, if you and your team need to do further analysis of your twitter action while off the site.
You can also get a list of the people you follow who don’t follow you back, as well as followers who you don’t follow back, which is always good to know.
Great for: Detailed analytics on both you and your competition.
Twitter Counter
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Twitter counter is a really clear visual tool, however it is the most limited out of our free options.
It enables you to view engagement metrics, get an insight into your audience, as well as compare yourself to the competition.
You also have the option to export stats, which is handy for meetings or discussions about your twitter progress.
Great for: a quick clear visual
Mention Mapp
Using a ‘mindmap’ style visual to show you where your tweets have stretched to over the last few days, and who you may have reached without realising.
But it’s not just for your profile, you can use it to see the top users for certain hashtags or related hashtags, enabling you to build up your twitter plans.
Great for: a very different visual of your twitter footprint.
Google Analytics
(https://www.google.co.uk/analytics/)
Google analytics is a pretty essential tool when it comes to your website, and seeing the effect your tweeting has is no exception.
You can do many wonderful things with analytics, and one of those is setting up custom dashboards, to focus on a particular area of interest – such as social results.
There are plenty of guides on the internet to custom social dashboards, or you can download ours directly to your google analytics.
Great for: seeing the outcome on your website of your twitter efforts.
So many questions pop up when it comes to social media, but don’t get stuck, just head over to our social blogs for all the answers you need.
We know that managing social media is a full time job, if you don’t have the time or you’re struggling to manage your online presence, we can help. To find out how we can help, call us on 01543 495752 or email us at contact@themarketingpeople.com.