Creating high quality content is vital to keep attracting readers and bringing them back, which in turn will help your SEO efforts.
Last week we wrote a blog post about why high quality content is so important to SEO, this week we’re going to help you create that high quality content by sharing 10 must remember tips with you.
Attention grabbing title.
Convince people to read your blog post with an intriguing or interesting title which they can’t say no to, such as “How to create a great email marketing campaign”.
Help your blog post rank higher by including keywords in the title
Use keywords throughout your blog post and title, the most important ones should be used in your title and opening paragraph.
Don’t over use keywords as it won’t read right and search engines may pick up on it and punish you for ‘keyword stuffing’, which is the art of ramming so many keywords into a sentence it doesn’t make sense.
Interesting and relevant;
People are reading your blog post to gain some knowledge or information, something useful that they can take away and apply, so make sure you provide them with that.
Writing content for the sake of putting a blog post out is no good; ensure that you have a great topic which people will want to read about.
Call to action;
If you’re trying to encourage people to download your latest ebook or take advantage of your hat sale, just say it! Include a strong call to action and a link to where you want them to go and tell them what you want them to do.
Personality and engagement;
No one wants to read a boring blog post, so allow your personality to shine through; make it interesting and engage readers by relating to everyday situations, make a joke or two and get readers thinking.
This will make your post much more interesting to read and might make your information easier to remember.
Don’t beat around the bush;
You’re readers are just as busy as you are so be concise; straight to the point and fill your blog post full of helpful and interesting content.
Break it up;
If your blog post is going to be lengthy, bullet points and sub headers are your best friends. Break the post up into easy to manage chunks for your readers so they aren’t too overwhelmed by a huge wall of text.
If you’ve written about the same or a similar topic before, include a link back to it. This will benefit your reader and you as search engines will look more favourably upon on a blog post which has links that are relevant.
Most blogging platforms will allow you to apply tags to your post, which enable it to get found easier. Your tags can be keywords or key phrases you’ve used in your article.
Get it checked;
Before your post goes live ask a friend or a co-worker to check it over first to ensure it makes sense and there are no spelling or grammatical errors.
After your blog post has gone live, remember to share it with friends and followers on social media or via email.
You can find more useful advice on how to maintain the best SEO in our blogs. Or if you need a helping hand to get you started, or run it for you, we can help. Call us today on 01543 495752 to see what we could do for your SEO.