Words can go a long way towards convincing someone to become a customer, or even put them off. Many of us research something online before buying it and if we don’t read what we want to read, we’ll look elsewhere.

Apple co-founder Steve Wozniak believes that marketing is the key to a businesses success and we’re inclined to agree! Speaking at the AppsWorld 2013 conference he said that marketing is the most important thing. ‘Marketing is the most important thing.