Eggscuse the pun, we only get the chance once a year! Here at The Marketing People, we all enjoy watching what’s going on in the world of Marketing. Easter is a great time of year for companies to use their imagination, and after much debate in the office, these are our favourite Easter Marketing campaigns.
Aldi – Lunch for the Price of an Easter Egg
If you can use the Easter holiday to market your home brand Mint Sauce, you’re definitely doing something right. Calculating the price of a decent Easter Egg at £3.80, the German retailer put together a tasty lunch, including dessert and wine, for the same price! Between a family of four, it would cost £3.80 per head for a lamb dinner, with vegetables, mint sauce, hot cross buns for dessert and a white wine to compliment it. This marketing campaign didn’t just show off their value prices, it did it in style:
Aldi employed the work of Jen Lindsey Clark, chocolate artist, to create a full sized table with a roast dinner made entirely of chocolate. Three weeks, and 50kg of Aldi Easter Egg chocolate later, Jen created everything from cutlery, peas, and wine out of chocolate. They even had a chocolate chair! We’d love a chocolate meeting table in the office but we’re worried Sammy of The Marketing Dogs would sniff it out and eat it during a meeting!
The Co-operative Food – The Good Eggs
Social Experiments are always risky business when it comes to television and internet campaigns. Sometimes the message isn’t as intended, causing controversy. When they work, they’re brilliant and go viral. UK retailer The Co-operative came up with a great idea for a social experiment last Easter, in which a gentleman with his arms in casts would sit on a park bench and struggle to eat his food. Many people walked past and left the man to struggle, but some ‘good eggs’ would help the man eat his sandwich. The Good Samaritans were awarded with Easter Eggs for their troubles.
The reason we love this stunt from The Co-op is the genuine sentiment behind it. Good marketing is always interesting, but it’s even better when it warms your heart at the same time.
Happy Egg Co. – Chick Cam
Talk about a long campaign, the Happy Egg Company ran their Easter Marketing Campaign for the entire lifetime of an egg! We absolutely love this one. Through mid- March up until Easter, The Happy Egg Co. live streamed some incubated chicken eggs, with the stream ending with newly born chickens hatching, and learning to walk!
The Happy Egg Co.’s Google Hangout went viral, for good reason, with people from all around the world tuning in to watch the baby chickens peck away from the inside of their eggs and break free. We all agreed that this was a great use of current technology for viral marketing. The Happy Egg Co. boosted their social presence by inviting the public to name the newly born chicks, sending their Twitter Facebook pages skyrocketing with engagement, they even appeared in the UK trending Tweets for a short while.
Whiskas – Earster Cats
We love animals here at The Marketing People, but you can see that by the blog that The Marketing Dogs write! We really enjoyed this next one, Whiskas grappled the huge iPhone and Android app market (2 BILLION PEOPLE!) by releasing an app that gave users an Augmented camera that put giant bunny ears on their cats. We thought it was genius that cat food could be marketed by virtual bunny ears! Unique marketing campaigns are always great, especially when they have such a huge potential audience. This was a truly imaginative way to get the message out there for Whiskas Cat Food.
This was one of our favourites, but we’re not sure how Sammy, George and Chops would like a giant pair of ears. Leave us a comment below on who you think should get the Whiskas Earster treatment and keep an eye on the blog for an update.
Tesco – Find the Eggs
We’ve spoken about Pokemon Go on this blog before, and as readers out there know, we thought it was marketing genius. But, three years before it existed, Tesco used the same technology in their #FindtheEggs game. Tesco used a Google Maps based app to get people out and about hunting for virtual eggs, the players who went out and found three eggs would win a chocolate bunny from their local Tesco store.
What we love about this one, is that not only was it a massive viral marketing campaign for Tesco, it also gave people a reason to play it. With prizes such as chocolate bunnies and Samsung tablets, being involved in this campaign was genuine, unlike superficial campaigns that you see today.