Great Marketing Tips x5 tip series #21-25

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5 tips for Great Marketing

Great Marketing Tips 16-20 – Find our weekly round up and expansion of our tips below.

  1. According to a Content Marketing Institute survey, 80% of decision-makers like to get information through a mix of articles, compared to an ad.
  2. Make sure you personalise your social media marketing, people talk to people.
  3. Facebook is great for business’, start-ups and those who wish to grow. Remember to keep the tone fun, visual and a lead to your website.
  4. Your marketing isn’t just informational, it should be transformational. Think about a great leader, why are you more inclined to follow them?
  5. Twitter is great for certain business’, it isn’t just about ‘follower’ numbers, it’s a tool to update your customers not just a megaphone!

Marketing Tips 21.

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‘According to a Content Marketing Institute survey, 80% of decision-makers like to get information through a mix of articles, compared to an ad.’

By following a solid inbound strategy, you can provide some great marketing, without actually appearing to market directly to a decision maker or buyer. Like we have mentioned before, you should provide different styles of content that appeal to buyers at different stages of their buying journey. Be sure to link to the next stage of your content too, move them along.

Sneaking in calls to action, developing landing pages to capture data and leads, then closing the deal is a whole different topic. Think carefully about how it all links in. You need to consider all of this when formulating your social media, blog and other media content. The information you publish will engage your decision maker, draw them in.

Marketing Tips 22.

‘Make sure you personalise your social media marketing, people talk to people.’

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So your now ready to write some content for a decision maker. Great marketing will keep the conversation personal, one to one. You should address their needs and avoid it becoming too ‘dry’.

Speak to them as they would wish to be spoken to and keep the tone appropriate. Furthermore your potential buyer is your audience so keep them entertained. Keep the tone befitting their buyer persona and drive them politely to other areas of interest. If you are lucky enough to have made it into a ‘chat situation’, listen to them and relate back to them personally. Listen and summarize before you begin throwing solutions into their lap.

Marketing Tips 23.

‘Facebook is great for business’, start-ups and those who wish to grow, remember to keep the tone fun, visual and a lead to your website.’

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Like I say, Facebook is great for business and it’s fun, but not fun for all business. For example you can’t keep on posting fun pics of your LAST ‘job well done’ if you’re a Funeral Director. So, if you are Smith & Son FD’s you can still have a page, but keep it appropriate. It’s good that you have a business page, but set it up correctly and consistently with your business branding. There are different ways people can interact with you so provide the settings to suit.

The next part is important. Loads of people say, oh I only need a Facebook page. This is ok if you have a waiting list and your diary is stacked for the next 5 years. If you are not this fortunate, you must also have a website. Facebook and any other platform for that matter, is your ‘social’ platform, it can pull people in, it can give you visibility. Your website is the thing that will showcase your real expertise, professionalism and products. It is your website that develops your credibility. If you don’t have a link to your website from your social, you’ve missed a massive opportunity.

A website will launch you far beyond just being another home-based Facebook business.

Marketing Tips 24.

‘Your marketing isn’t just informational, it should be transformational, think about a great leader, why are you more inclined to follow them?’

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Great marketing should be transformational. It should transform a simple instruction into something greater than that. Great marketing shouldn’t just tell you to buy something, it needs to identify your needs, engage with you and then make you ‘want to buy’ something. As I mentioned in the Tip itself, think of it as a great leader.

Winston Churchill was famously not the greatest politician ever, but he was the right guy, at the right time. He didn’t simply ask a nation to work harder during war time. Churchill instilled the notion of victory, of national pride and of strength, if we all work together for one common goal. He said it from the heart, he was personal and he was convincing.

The same can be said of most great leaders, they transform a simple request into a fabulous and consistent vision, with benefits for us all. This is the same when you consider great marketing, it transforms our understanding.

Marketing Tips 25.

‘Twitter is great for certain business’, it isn’t just about ‘follower’ numbers, it’s a tool to update your customers not just a megaphone!’

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We would say that Twitter is a great marketing tool, anyone can use it for free and it levels the playing field when used correctly. You can stay in front of your followers, just like the biggest corporations! Twitter suits some businesses better than others. For example, if you have a captive audience, it’s great for sending out dates, new products, deadlines, news and special offers to those who follow you specifically. They will do this because they want to stay in touch, they want to follow you. It can cater for industry and sector specific followers, you can really pin point and transmit your specialism.

However, your Tweet is more of a communication tool, not a simple platform for advertising. The tone must remain as a communication, there are subtle differences in your delivery. Twitter is not just a megaphone, it’s a little more refined than its simplicity would suggest.

Unfortunately, there is the temptation to follow, just to be followed back. This means quite often many are following each other but nobody is listening. Your follower numbers are important, but they are only important if they are listening and not just checking out the competition. They need to be the right audience too, so target them correctly with your hashtag keyword and demographics.

Don’t just follow everybody, follow to be noticed and interact with those twitter accounts. Like everything you do, it must be appropriate for your business. Study others, great marketing is happening on Twitter every second of the day.

Your Call to ‘Marketing Action’

If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752.  Ask Richard about our free ‘business focus’ consultation. Alternatively email richard.brooks@themarketingpeople.com

Challenge yourself, challenge your business, create more opportunities to sell.

 

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