You’ve probably heard a lot about inbound marketing now, (we’ve talked about it previously). How you should be working on a customer focused marketing and sales plan, opposed to something more company centric.
However you might not quite understand how to get inbound marketing to work in your company’s strategy or how to make sure you get the results you want. We’ve got five priorities you should have when it comes to inbound marketing and how to get your business noticed. Make sure your inbound marketing works.
You need to be visible to your potential customers. That means having a website for customers to find you.
That website needs to SEO friendly so it can be found by search engines. (Not sure on the lingo? Check out our SEO jargon buster). This means good keywords, good meta descriptions, using alt tags and ensure your site is fast.
Be user friendly
Once you’ve attracted all of these potential customers, you need to make sure they can get round your site. This may sound like a simple thing but with most companies never looking at their site from a customer’s point of view, it can be easily missed.
How many clicks does it take to get to your products or services? How prominent are your main services on the home page? Is it easy to find how to contact you? These are all things you probably don’t consider for your own website.
There is also another huge consideration. How easy is it, to use your website on a mobile phone or tablet, is it responsive?
Not sure how to create a user-friendly website?
Potential customers have found you and found where they want to be. Now you need to feed them information that will entice them in, inform them and encourage them to get in touch or purchase online.
How do I create this content? Well there is plenty of guides, including ours on creating the best, most useful content. You probably have tons of topics already that you can write about.
You want to make it as unique as possible, so change up those product descriptions where you can!
When it comes to blogs, you want a mix of evergreen content and news content. Evergreen content is the advice and tips which will always be relevant. The news will be updates in your industry, but they may change over time.
Social media seems to have a bit of a Marmite reaction in businesses. Some businesses really love it and take advantage of every network they can, others are not convinced or just don’t have the time to do it.
The social media approach is brilliant for promoting the content you have created. It takes people straight to parts of your website that may be of interest and making you easier to find and connect with.
It’s a great way to connect with potential customers and keep in contact until the time comes that they are ready to buy. And if they have had hints, tips and advice from yourself. As well as an easy quick link of where to find your product or service, they are more likely to buy from you than from a competitor who doesn’t do social media.
Call to action
You’ve done a lot already to ensure your potential customer is happy, informed and can find you. So the last bit is to encourage them to act.
If your potential customer is interested, they may contact you automatically, others need a little more help. Using tools like landing pages means you can channel a sole ‘call to action’ to fill out the form on a page. By removing all other distractions and just leaving the form, people are more likely to complete it then go off and nose at another page.
You should now have plenty of ‘calls to action’ to follow up on.
There is an enormous amount to inbound marketing and lots more you can go into however most businesses still have a split approach with some outbound activity still going on, so time has to measured. Remember to prioritise the above and get those calls in!
If you need a little extra help with your inbound marketing, give us a call on 01543 495752 for a no obligation chat.