5 tips for successful marketing Tips #6-10

Tips for Successful Marketing

Marketing tips 5 tips for successful marketing

Marketing Tips 6-10

  1. what is your value proposition, has it changed? does it need to be improved? new products? different customers? Re-position yourself.
  2. Have sales leads dropped off? Find out what’s changed, don’t stick your head in the sand, assess your marketing, assess your brand.
  3. Your campaign should be fit for purpose, its unique to your business, why throw money away on ‘off the shelf’ and templated marketing outputs. Look before you leap, get some advice.
  4. Has your business changed? New products? Different customers? New Trends in the market? Re-position your brand, refresh your visibility.
  5. Letter heads, business cards, email headers, invoices, receipts, anything with your name on it is marketing, it’s time to evaluate all of this, clean it up keep it consistent.
Marketing Tips 6
Marketing Tip 6

Marketing Tips 6.

What is your value proposition, has it changed? does it need to be improved? new products? different customers? Re-position yourself.

Your value proposition represents the value upon which both you and your customers place on your products or services therefore it is a massive consideration in your marketing strategy. This strategy can be adjusted to suit either you or them. It can be improved through effective marketing and associated outputs, so that you can to convey the correct messaging. Re-position, refresh or adjust your marketing to achieve this.

Marketing Tips 7.

Have sales leads dropped off? Find out what’s changed, don’t stick your head in the sand, assess your marketing, assess your brand.

Marketing Tips 7
Marketing Tip 7

If you are behind on the monthly or quarterly sales budget or you don’t have enough leads to close, maybe your not hitting the required turnover, don’t stick your head in the sand and plough on regardless. Look at the potency of your marketing, is it providing any leads for your sales team? Try something different in your campaign, maybe ask for outside help, assess how your brand is perceived. Nothing will change unless you do something differently.

 

 

 

 

Marketing Tips 8.

Your campaign should be fit for purpose, its unique to your business, why throw money away on ‘off the shelf’ and templated marketing outputs. Look before you leap, get some advice.

Marketing Tips 8
Marketing Tip 8

Quite often, business people are dazzled by the bright flashing lights and a ‘same as’ mentality form of marketing that bares no relationship with their brand, target audience or tone of their business. Don’t go to straight to designers or digital agencies who will throw ‘off the shelf’ solutions at you because they know it looks good. It may look good but its not necessarily fit for purpose. Don’t forget to do your pre-marketing first.

Rather than jump to the output, follow this simple principle. Discover who you are, what you do, your competition and your customers before you choose the correct output. What are the results you want? The right output will produce the most effective results. Talk to a marketing professional and you will be ‘delighted’ with the result, so will your customers. A true marketing agency doesn’t just want to sell you something, they want you to sell yourself! It’s their reputation at stake too, they will want you to get it right.

Marketing Tips 9.

Has your business changed? New products? Different customers? New Trends in the market? Re-position your brand, refresh your visibility.

Marketing Tips 9
Marketing Tip 9

Like number 6, this involves some of the same themes but from a different perspective. Over the years, your business will change. Essentially you produce new products, the customer demographic will change and the world remains an ever-changing place. Some business’ ignore all of these changes around them. They forget to refresh the brand they created 20 years ago. Either that or they are to proud or stubborn to change what they created. They don’t realise, this is what is strangling their business. Do you want to look dated? Is your logo a circle but now you sell squares? Have you seen how cool it is to grow a beard nowadays? I’m sure Gillette is now marketing for grooming and trimming products as well as clean shaving ones. Coca-Cola continues to refresh, excuse the pun.

 

Marketing Tips 10.

Letter heads, business cards, email headers, invoices, receipts, anything with your name on it is marketing, it’s time to evaluate all of this, clean it up keep it consistent.

Marketing tips 10
Marketing Tip 10

I’m sure you’ve seen this behaviour, your business could be a culprit. I suggest you take control sooner rather than later. How many times do you see a slightly different logo, colour, style or visual, throughout several marketing outputs from one business. Everything you produce is an opportunity to project your brand so don’t waste the opportunity. Don’t confuse the message with mixed and inconsistent marketing. Be thorough, check and change everything if necessary. Pull it all back together and drive it out as one. Stationary, websites, social media, business cards, packaging, invoices, emails, flyers, vehicle livery and advertising. All of it counts as marketing, use it intelligently.

Your Call to ‘Marketing Action’

If you want to discuss your business marketing in more detail why not contact us here @ The Marketing People on 01543 495752 and ask Richard about our free ‘business focus’ consultation. Alternatively email richard.brooks@themarketingpeople.com

Challenge yourself, challenge your business, create more opportunities to sell.