Why Us

We develop & create the right messages & tools to help your business achieve its objectives, so you can stop wasting time, money & effort on marketing with ineffective outputs.

As an integrated in-house marketing agency, we provide award-winning marketing services that will increase your opportunities to sell & generate a return on investment.

Whether you are a start-up business, SME or global brand, we can help you to attract, engage, convince & convert customers, whatever sector you are in.

As your marketing department, we will work as an extension of your business, handing your marketing strategy and all of your inbound & outbound marketing activities, so you can spend your time on the business itself.

We encourage & advise you to utilise your marketing budget effectively. We will not undertake any marketing activities that won’t generate leads & sales, and we can work with existing in-house marketing personnel to maximise your resources.

Our Approach

Years of experience has led us to create our unique three-step marketing strategy: pre-marketing, marketing & remarketing.

Our proven process ensures you capitalise on your ongoing marketing & sales team activity.

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Click here to view our 3 stage strategy to successfully market your business

Pre-marketing Strategy

Pre-marketing is the foundation stage of any marketing plan to enable business development.

Getting this right is vital, as all other marketing activities are built on this, and it helps to determine your direction & your value in the marketplace.

This step helps you clarify who you are, what you do, your target audience & their requirements, where you want to be and how you are going to get there.

With a commercial & objective focus on your business model, we identify your point of difference and create your value proposition. From this, we create the right marketing messages & calls to action, to make you appeal to your target audience, in line with your business objectives.

Pre-marketing ensures that you have a strong brand, clear messaging, and the sales & marketing tools you need to generate enquiries.

Our pre-marketing services include:

  • Marketing consultancy
  • Marketing strategy
  • Brand development & strategy
  • Business & product naming convention
  • Positioning statement & strapline
  • Creative design & direction
  • Graphic design & artwork
  • Website scoping, design & development
  • Blog strategy & setup
  • Social account audit, strategy & setup
  • SEO audit & strategy
  • Digital marketing audit & strategy
  • Video marketing strategy

Marketing Strategy

Marketing is the implementation stage, where we use the pre-marketing materials to attract, engage, convince & convert your target audience.

We create engaging & persuasive content with compelling calls to action to drive more prospects. We also look at ways to improve your search engine rankings, so you can get ahead of your competitors.

Referencing statistical analysis, we will work with you to capitalise on sales opportunities, and all marketing activities undertaken are in line with your business objectives.

Our marketing services include:

  • Direct marketing
  • E-mail marketing campaigns
  • SEO campaigns
  • Digital marketing campaigns
  • Landing page design & development
  • Videos
  • Copywriting & content creation
  • Blogs
  • Social posts
  • Ongoing marketing consultancy
  • Exhibitions, conferences & seminars
  • Leaflets, flyers, posters & adverts
  • Brochures, catalogues & leaflets
  • On-screen presentations
  • Signage & liveries

Remarketing Strategy

Remarketing is the ongoing development of your business & brand, as you create ongoing relationships with your audience & customers, capitalising on the opportunities generated through your marketing activities.

We will create remarketing campaigns targeted at those who have interacted with your business, to remind them of your products & services, and convert additional sales.

Remarketing helps you increase your reach, continue to build brand reputation & perception, retarget existing prospects & customers, and generate leads & sales.

Our remarketing services include:

  • Web tracking & analysis
  • E-mail marketing campaigns & data capture
  • Digital marketing campaigns
  • SEO campaigns
  • Video
  • Website updates
  • Ongoing content creation
  • Seasonal marketing strategy
  • Marketing consultancy
  • Marketing strategy
  • Rebranding
  • Blogs
  • Social posts

For marketing done the right way,
contact The Marketing People now on 01543 495752
to find out how we can help your business.