The Burntwood District Community First Responders (CFRs) are a group of volunteers who respond to emergency calls on behalf of the West Midlands Ambulance Service and are able to arrive at the scene and begin treatment before the Ambulance arrives.
Recently the CFRs approached us to design an exhibition stand and leaflet for a fundraising event they’re holding at Veolia in Cannock. Who very kindly allow the CFRs to store their First Response vehicle at their premises which are secure and allow them access to the vehicle 24/7.
If you wish to attend and support the CFRs, the event will take place on Friday morning on the 21st June. You will be able to find their stand in the foyer at Veolia.
The Challenge
Fundraising is essential to the CFRs as they are all volunteers who do it in their spare time. So without donations they won’t be able to afford new equipment or a much needed Response Car. As their existing one has over 102,000 miles on the clock.
So the message we needed to get across to the local community was this. Without public support they won’t be able to respond to emergency calls and offer people life saving treatment.
The Answer
When the CFRs initially got in touch with us they didn’t have a brand at all. So in order to help them raise awareness, we consulted with them and followed our branding process. Which looks at who you are and what you do, to develop the Burntwood Community First Responders brand.
Before we could begin the creative design process we looked at the key marketing messages. Which needed to be on the exhibition stand and leaflet. These included; who the CFRs are, what they do and a strong call to action which encourages people to donate to them.
After looking at the key marketing messages we were able to move onto creative design and design an exhibition stand for the event and a leaflet which will be given out on stand and will be used in local businesses to help raise awareness throughout the community.
What’s Next?
We like helping out charities or volunteer groups wherever we can and as a Burntwood based business we felt it was important that we supported our local CFRs as the work they do is brilliant and we may benefit from their help one day. We will continue to support them and will be looking to help them with their website in the near future.
If you would like to find out more about the Community First Responders visit their website, where you can also support them and make a donation via PayPal.
To find out how we can help you with marketing that offers you real opportunities to sell your products or services, call us on 01543 387 047 or email us at contact@themarketingpeople.com.