A fantastic digital marketing seminar hosted by our MD, David

David Mitchell hosting a seminar to regional business owners about digital marketing

On behalf of the Stoke-on-Trent & Staffordshire Growth Hub, our MD David Mitchell, hosted an insightful and informative seminar on digital marketing last week.

Presenting to local and regional business owners and managing directors, David led attendees through the process of developing, planning, implementing, and assessing an effective digital marketing strategy.

David presenting to regional business owners & MDs

Delving into the processes and disciplines involved in digital marketing, this gave the attendees the knowledge and understanding they require to make impactful decisions, enabling them to efficiently create, implement, and continuously improve their digital marketing strategies.

A big thank you to all who attended last week, David is very grateful that the seminar received great feedback and obtained an average satisfaction score of 9.4. Some positive comments on what attendees liked most about the training were; “the credibility of the trainer” and that the training session “covered the essence and trends of digital marketing and its relationship with branding, so we have the right mindset to build strategies- rather than focussing too closely on tactics and details”.

Due to the fantastic response to the event and after receiving great feedback from the first group of attendees, there may be another seminar hosted by David on behalf of the Growth Hub in the future. As the Growth Hub independently organise these free events, we will share the details as and when they are confirmed.

A successful day of business 1-2-1 support clinics

The first face-to-face 1-2-1 business support clinics since lockdown were a great success!

Today was a great success as the Stoke-on-Trent & Staffordshire Growth Hub hosted their first face-to-face business support clinics since lockdown in collaboration with Jonathan Percival of Lichfield District Council and Maxine Darrock of Cannock Chase Chamber of Commerce. Hosted at our Burntwood offices, the event brought together a range of local business owners seeking support and advice, and the 1-2-1 support clinics aided attendees to leave this afternoon with ideas and strategies for future growth and development.

Part of our job at the marketing people is helping clients with more than just their marketing requirements, and to help them from an overall business perspective. It was great to see two of our clients attend the support clinics today, and both left this afternoon finding the 1-2-1 session very useful. Not only did our two clients take great benefit from the support clinics, but they have both joined as new members of the Cannock Chase Chamber of Commerce. As a vice president of the Chamber, David is pleased to see the Chamber growing and have the chance to give our clients more opportunities and connections in the local region through the Chamber of Commerce network.


The next FREE business support clinics

If you missed today’s event, don’t worry! The Growth Hub will be continuing their FREE 1-2-1 business support clinics and returning to the marketing people’s head offices in Burntwood on Tuesday 30th November 2021. Book your place early directly with the Stoke-on-Trent & Staffordshire Growth Hub here: https://stokestaffsgrowthhub.co.uk/event/free-business-1-2-1-support-clinics-face-to-face-appointments/

Wondering if you should attend the next event? The FREE support clinics can help you with a huge variety of topics including: growing your business, finance and funding support, developing your marketing strategy, improving productivity and profitability, exporting and international trade, recruitment, regulations, environmental efficiency, rural business issues, and premises/land issues.

The Growth Hub advisors understand the day-to-day pressures of running a business. They work with you to overcome barriers, solve problems, and develop a strategy for growth. With specific knowledge of Staffordshire and close connections with local authorities, the advisors can signpost you to ensure you receive the best business support.

The details:

Location – The Marketing People, 3 Newlands Court, Attwood Road, Burntwood, WS7 1FG

Date – Tuesday 30th November 2021

Time – 09:30 – 14:00


We look forward to seeing you at this fantastic FREE event.

The Marketing People’s MD features in regional Chamber of Commerce Magazine

The marketing people feature in Chamberlink magazine

Our MD David Mitchell was recently asked by the Chamberlink Magazine to write a feature article in their May edition. As a well-known magazine read by hundreds of Chamber members each month, this was a fantastic opportunity for David to share his deep knowledge and experience of marketing and communications with the Chamber of Commerce community.

With changing times, and more noise out there than ever before it was important to take a step back and ponder the question: how can we help businesses get the most out of their marketing?

In light of the May edition including various spotlight features on marketing and communications (Marcoms), David’s article discusses how getting the Marcoms strategies just right is key for both B2B and B2C businesses when communicating with customers. Often, communicating with potential customers is not a one size fits all process, but having the tools in place to begin with is key. For many businesses out there, they are doing a lot of work towards marketing, sometimes without even realising. Having a website, blog, chat facility, social pages, Facebook and Google paid ads – it’s all marketing but is the effect being measured and cutting through the noise?

The article draws attention to vanity metrics, the metrics that seem to be most sought after by managers- likes, comments, impressions, time on site. But truthfully, can we say that these metrics always have a direct impact upon return on investment? Sometimes they don’t correlate. Of course, these vanity metrics help with brand awareness and building your brand’s personality online but what you need is to connect with customers that will actually buy from you, and refer you to friends, family, and colleagues.

Chamberlink magazine front cover - May edition
To read the full Chamberlink article, click the image

This takes us to our well-established process at the marketing people, by taking a step back from all the marketing activity that is currently going on and refer to the pre-marketing stage. Putting yourself in your customer’s shoes gives a better understanding of the messages they need to hear and via what communications channel. There is little point in implementing marketing strategies if the pre-marketing stage has not had sufficient time spent in planning, researching, and understanding target customers. Considering what your ideal customers need to see and hear to make them choose your brand is so important when you are trying to cut through the noise.

The truth is, what matters the most is a return on investment, increased sales, and connecting with the right customers. Every business and their target customers will require different messaging, at different times, on different channels – but it’s up to you to take things back a step and work on the pre-marketing stage. The article written by David sums this up well; “turnover is vanity – or in this case, views, likes is vanity, cash is sanity, period.”
To read the full article, click here.

The marketing people feature in Chamberlink magazine

The Marketing People celebrate #StaffordshireDay

The Marketing People and many businesses across Cannock Chase and the surrounding areas will celebrate the 6th annual Staffordshire Day on 1st May 2021. Our MD David Mitchell, also vice president of the Cannock Chase Chamber of Commerce, was honoured to be asked by the Chamber to produce a short video exclaiming his love of our county in light of the Staffordshire Day celebrations.

Staffordshire has really got it all from castles to theme parks, museums to universities all seated in a fabulous landscape; just a few great parts of Staffordshire that make it a wonderful place to live, work, and explore. But what makes Staffordshire special is the people, the everyday hardworking, friendly, and welcoming people that make this such a fantastic county. Kind people that say “hello” to strangers and make everyone feel at home, that’s what makes Staffordshire.

This annual event recognises Staffordshire’s community pride and for the 2021 celebrations there is a focus on the resilience of Staffordshire-based businesses. Take a look at enjoy Staffordshire's website to see the events that are happening throughout the day.

As proud members of the Cannock Chase Chamber of Commerce, we are delighted to be celebrating with fellow local & regional businesses. Check out the Chamber of Commerce’s social media pages for updates from across the region: Facebook, Twitter, and LinkedIn.

Want to know how you can get involved too? The event is being held on social media platforms including Instagram, Facebook, & Twitter on Saturday 1st May. All you need to do is use the hashtag #StaffordshireDay to be a part of the conversation.

Our Top Five Moments of 2020

To welcome in the New Year, we wanted to take a look back at our top moments of 2020 to celebrate everything that the team here at The Marketing People has achieved.

We tend to spend so much time celebrating our client’s achievements that we sometimes forget to pause and appreciate how far we have come as a team. So, on that note, please join us as we look back at our favourite moments from 2020.

1. We Started Live Streaming

We went Live for the first time in early November over on our YouTube Channel. After releasing weekly content for around a year we knew that the natural progression was to begin live streaming. So far, we have hosted our Digital Marketing Tuesday series on YouTube Live, and enjoyed bringing guests to the channel too. We look forward to inviting more guests to our YouTube Live in the coming months.

If you missed out on our live streams, then you can easily catch up on our channel! If you want to be alerted of any future live streams simply subscribe and click the notification bell. Click here to visit our YouTube channel.

2. Shortlisted for Small Business of the Year Award

In December, we were delighted to find out that we had been shortlisted for the Cannock Chase Chambers of Commerce Annual Small Business Awards.

We are proud members of the Chamber and this shortlisting is a testament to our team’s dedication, professionalism, and hard work. Typically, entering for awards is not something we do. Seeing our clients grow and achieve their goals is already something worth celebrating. Our personal thanks go out to all the businesses we have and continue to work with, as we would not be in this position without you.

We feel honoured to be shortlisted against many well-deserving companies and the virtual ceremony at the end of January will be something for our team to celebrate and look forward to.

chase chamber of commerce awards 2021



3. Our Team Grew Bigger

In 2020, we also welcomed a new member to the TMP team. Danni Jupp graduated with a first-class honour’s degree from The University of Derby after studying Marketing and Consumer Psychology for four years.

Danni has quickly settled into her role as a Marketing Assistant and has already provided such valuable insights from her previous experience in the B2B and B2C sectors. We look forward to her growth and progression with The Marketing People during the course of 2021.

4. We launched our new website

The year 2020 provided us with the opportunity to focus on our own marketing, which is something we probably don’t do enough of as naturally, our clients always come first.

We completely remodelled our website allowing it to better promote our services. We took the time to update all of the content to ensure it portrayed our business values and conveyed what we can do to help other businesses achieve their goals.

If you haven’t already visited our website then take a look here. Make sure to visit our services pages and find out what we could do to help your business grow in 2021.


5. Our Clients

Finally, during such a strange and difficult year for us all, we could not do any of this without the love and support from our clients. From adapting to online consultations and meetings, to sending us heart-warming gifts in the post, our clients have been amazing during such unprecedented times.

We are so grateful for everyone’s ongoing support and we can’t wait to see what 2021 has in store for all of us.

Cannock Chase Chamber Awards – We are Shortlisted

chase chamber of commerce awards 2021

Typically, entering for awards is not something we do, helping our clients establish and grow their business, obtain their goals, and for them to win awards is something worth celebrating for us.

This shortlisting is a testament to our team’s effort, dedication, and professionalism towards our customers and themselves, and the hard work they put in every day. And of course a special thanks to all the businesses we have and continue to work with.

Our focus is on helping our clients make the most out of their marketing investment, and in our way, help sustain and grow the regional economy.


As proud members of the Chamber, we are thrilled to announce The Marketing People have been shortlisted for the Cannock Chase Chambers of Commerce annual small business awards following the submissions by many well-deserving local companies.

We have heard some of our clients have submitted applications for this year’s awards, and it is great to see those we have helped in the past be shortlisted alongside us.

“Good luck” to everyone shortlisted for an award in whatever Greater Birmingham Chamber area or category you are in, and we are looking forward to being a part of the virtual ceremony in January.



proud member of the chase chamber of commerce

Danielle Jupp joins The Marketing People

We are happy to welcome our newest member of the team, Danielle Jupp, to The Marketing People.

Danni has recently graduated from the University of Derby with a first-class degree after studying Marketing and Consumer Psychology for four years. She also has over a years’ worth of experience in the B2B and B2C sectors which will help her within her role as a Marketing Assistant, here at The Marketing People.

Working closely with Managing Director David Mitchell, Danni will gain a thorough understanding of overall marketing strategy and real-world application for businesses across all touchpoints. She will also assist in the delivery of our integrated Big agency skills, small agency bills through a cross-fertilisation of skills with other specialist members of the team.

Danni’s specific knowledge of consumer psychology provides her with a deeper understanding of customer experience and makes her such a vital asset to the team.

We can already see that Danni fits in with the culture of the business and as a part of the existing team perfectly.

Look out for calls and emails from Danni and make sure to join us by giving her a massive warm welcome.

Our Coronavirus (COVID-19) Update: Keeping Our Team & Clients Safe

Coronavirus The Marketing People

Coronavirus The Marketing People

In light of the current Coronavirus (COVID-19) situation, please be assured that The Marketing People are prioritising the safety of our team, our clients and our business. We are open as normal and have taken all preventative measures that we can to protect our staff and all visitors, as any responsible business would.

We are continuously monitoring the advice given by the Government and the World Health Organization and being vigilant in our approach to prevent the spread of Coronavirus.

Our premises have been deep cleaned, The Marketing Dogs have been washed in anti-bac, we are monitoring all visitors in and out of the offices, and we have plenty of hand wash and hand sanitiser on site (no, it’s not for sale!)

The offices remain open Monday – Friday 8:30am – 5:30pm and meetings are going ahead as planned. If you have a meeting booked at our premises and you have a diagnosis of COVID-19 or you are generally feeling unwell, we kindly ask that you inform us ahead of time and we will happily rearrange it for a more convenient time.

In an increasingly digital world, we have everything in place so that business can continue as usual, whatever the outcome of the outbreak. If you are in self-isolation and unable to attend our premises, we are now taking video calls so we can move forward with clients’ projects with no disruption.

video call
We are all set up for video calls in light of the Coronavirus outbreak

We will continue to be guided by Governmental advice and any updates will be posted online here and across our social channels.

UPDATED 25/08/20 – Following a temporary closure of our offices to protect our staff and clients, as advised by the government during the lockdown period, we are back open again Monday – Friday 8:30am – 5:30pm. We are adhering to social distancing guidelines and have all of the relevant PPE measures in place, to ensure the safety of our team and all visitors.

For the latest Government Coronavirus updates, please click here.

For the latest NHS Coronavirus updates, please click here.

For a useful guide about improving mental health during Coronavirus, please click here