How we transformed a global manufacturing business, based in Burton Upon Trent, to thrive in an online market

Ginho new and responsive website. Mobile and tablet ready, built by The Marketing People

We are pleased to share another happy client to add to our ever-growing list of satisfied customers. It has been a rewarding challenge for our team to work with Ginho to build a modern, professional, and easy-to-navigate website.

Ginho’s branding and website were outdated and not fit-for-purpose in the modern industry. They needed reviving and updating, to give their brand a much better position in a competitive global landscape.

Improving Ginho’s existing website was an important change as for many of their customers, the website is often the first point of contact. We ensured customers could clearly and easily find the information they needed from the Ginho website by organising the navigation into clear categories. Showcasing Ginho’s specialisms, technological advancements, and capabilities on their website shows Ginho’s confidence, knowledge, and experience in what they do.

Is your website not quite showcasing all the amazing things you can do? Why not give us a call on 01543 495 752 and let's discuss how to fix that!

Graphic design and advertisements created by The Marketing People

Graphic design by The Marketing People

Being an international and family-run business, a strong brand that resonated with customers from all over the world was important. We created a new brand ID and positioning statement to support Ginho in a competitive market. After establishing Ginho’s core values we created the strapline “Value in Everything” which encompassed everything Ginho stood for and provided to their customers daily.

Please head over to our case studies page to read an in-depth account of how we helped Ginho and provided them with a responsive, mobile ready, and professional website.

If this sounds like the kind of improvement your business needs, why not get in touch with us, call 01543 495 752.

How We Turned a Frustrated Business Owner’s e-Commerce Website Nightmare into a Dream

The Cartridge Shop new e-Commerce website

Our Latest Client

We love sharing great news, and today we are happy to announce the launch of our latest client’s brand-new e-Commerce website. We have been working with The Cartridge Shop over the last few months, building them a solid brand to thrive in the online market and a fully functional e-Commerce website that allows customers to purchase items online.

Frustrated by Developers that Cannot Fulfil your Potential?

Our client reached out to the marketing people because their previous web developer could not fulfil their requests when it came to the capabilities of an e-Commerce website. We could give The Cartridge Shop the tools they needed to make the most out of their investment and maximise sales capacities.

After recently changing their business model, The Cartridge Shop sold their previous shop in Walsall, West Midlands. They are pursuing the path to be a predominantly online retailer and supplier but needed support in order to strive. This is where we stepped in and turned our client's e-Commerce nightmare into a dream.

How We Brought The Cartridge Shop to Life

Initial Consultations

From day one, we talk business. Our approach is to get to the root of business problems and work from the centre outwards at the marketing people. We discussed their goals, frustrations, and requirements with The Cartridge Shop, not just what they wanted on their website, but about their business objectives and their plans for developing that business.

This was our client's feedback after their initial consultations with us.

Branding

We agreed it was important for The Cartridge Shop's branding to radiate their values, ethos, and expertise during our business and marketing consultations. In-depth analysis of our client's and their competitor's market space aided us when designing and developing their new Brand ID (logo) and creating a strapline.

Positioning them as a provider of more than just ink cartridges, as a service-driven and understanding business that would stand out from its competitors while creating a brand that would show the transition from only a brick and mortar business to bricks and mortar and online e-commerce provider.

Before and after logos designed by The Marketing People

Web Design

Creating a website that was appropriate for the marketplace, but mostly, easy for customers to find the exact product they were looking for fast was key in this web development.

We implemented a smart search bar that automatically changes the result as you continue to type the product you desire, which was great for customer usability. Working with over 3,400 products our team created a well structured e-Commerce element to The Cartridge Shop’s website that allows customers from across the UK to purchase online.

If this sounds like something that would work well on your website, get in touch and we can talk about how we can bring your e-Commerce website to life.

Category sort for new website, organising over 3400 products

Graphic Design

To keep branding consistent across all touchpoints of the business we created digital stationery for our client featuring the new logo, brand colours, and theme. We produced digital letterheads, compliment slips, business cards, and email signatures for The Cartridge Shop.

Summary

Overall we had helped a business with more than just a shop-online facility. Before our meetings, The Cartridge Shop were frustrated and caught in a battle to get completed based on the specific requirements they had, as not an out of the box site could not provide. A clear brand strategy and position, a meaningful strapline, and all the tools to start marketing are now in place. We are about to undertake a digital ad campaign on behalf of the client to market and promote sales, although organically, online sales are already happening.

Want to See More?

To read more about our client's success stories, head over to our Case Study section of the website to see in detail how we supported The Cartridge Shop and many other brands to thrive and grow.

Why not get in touch to see how we can save you from a business & marketing nightmare. Give us a call on 01543 495 752.

Veriserv’s New Head Office Signage

External business signage for client, Veriserv

This year, our client Veriserv relocated their head offices from Burntwood to Park Plaza, Cannock. The exciting move meant they required new signage and a change of company address on various touchpoints of the business. We supported Veriserv during the transition to ensure a smooth and quick change of address that was not disruptive to their staff or customers.

 

We began by scoping the location of the new premises to determine the type, size, location, and quantity of signs required. The layout of the business park is not straightforward making it hard for visitors to locate Veriserv’s reception.

We, therefore, designed specific directional signage to be placed throughout the site. We were asked to create and implement signage throughout the car park to clearly signpost where staff members, delivery drivers, and visitors should park their vehicles.

External Business Signage for Veriserv. Car Park Signage

External Business Signage for Veriserv

 

For the main building signage, it was important the lettering could be read from the main road away from the business park, to advertise Veriserv’s presence in a new location. The designed signage was relevant to the business and its branding, to suit the needs of the corporate head offices.

During the scoping, planning, and creation of the signage, visuals of the proposed designs in situ were submitted for approval before production and installation, allowing the customer to see precisely what would be installed.

 

Veriserv’s address is featured on multiple touchpoints of the business, including the website, related online processes, letterheads, business cards, and email signatures. We ensured each of these touchpoints were updated accordingly to avoid any inconsistencies when it came to their communications with clients.

At The Marketing People, our services ensure our clients and their requirements are supported from concept to completion, and we take care of all aspects when it comes to implementing new signage. As a fully integrated and encompassing marketing agency, we don’t just make the file for your artwork. We consult which signage is best for you and your customers, design the artwork in-house, create, and install the signage without you having to worry- while keeping you in the loop at every stage.

External Signage for Business Reception Area

The Charlie Ramsey Research Fund Chosen as ASDA’s Winning Charity

Charlie Ramsey Research Fund ASDA

Charlie Ramsey Research Fund ASDA

The Charlie Ramsey Research Fund has received £500 from ASDA for being the winning charity of their Green Token Scheme.

The Charlie Ramsey Research Fund is raising awareness of Complex Congenital Heart Defects, Organ Donation, and AEDs (automated external defibrillators), along with continually supporting the purchase of Defibrillators in local schools and community initiatives.

They have been chosen as one of the charities for ASDA’s Green Token Scheme, which allows shoppers to vote for one of three different charities after completing their shopping. Over 8 weeks, from early October, The Charlie Ramsey Research Fund received the most votes in the Queslett store and were rewarded with £500. This kind donation will play a vital part in supporting the purchase of Defibrillators for local schools and community initiatives.

The Marketing People have had the pleasure of working with and supporting the charity with the design and production of three promotional roller banners, which will help them raise awareness of Complex Congenital Heart Defects and Organ Donation at any future events. We helped them from concept, to messaging, through to creating relevant copy and an effective design. Once the charity signed off the roller banners, we produced them and delivered them in time for their next event.

Charlie Ramsey Research Fund The Marketing People

We look forward to further supporting The Charlie Ramsey Research Fund as a charity close to our hearts. We hope that you will consider doing the same.

Please visit our Just Giving page here, where you can help support the charity. No matter how small, your donation will make a difference to those born with half a heart. Thank you for your generosity. 

Blitzworld Buggies: A Thrilling Meeting

Blitzworld TMP

It’s always great to have client meetings; there’s nothing better than a face to face to talk business. Some are more fun than others however, and last Friday’s meeting at Blitzworld Buggies was certainly one to remember, as we got to speed the buggies around the track.

We met with Steve Malpass, Managing Director at Blitzworld, at his premises in Stoke-on-Trent to go through various elements we have undertaken for him so far.

Steve engaged The Marketing People to help him present his business more effectively, starting with a more professional brand logo and scoping to suggest edits to his existing website, alongside a digital advertising campaign.

Steve was extremely happy with the work we have done so far, so it was time we got first-hand experience of the buggies and the exhilarating experience they provide.

Extremely easy to drive, built for safety, and able to handle any twist and turn of the track, Blitzworld buggies are resilient, safe and real good fun to drive.

Thanks to Steve for letting us experience the thrill of the buggies, and ending our week on a high.

Can you handle it? If you’re after an adrenaline-filled adventure, look no further than Blitzworld for road legal and off- road buggies that pack some punch.

The Charlie Ramsey Research Fund: Help Us Help Them

Here at The Marketing People, we recently met with The Charlie Ramsey Research Fund to see if we could help. Did you know? This very worthwhile local charity raises money for research for complex congenital heart defects, donates defibrillators to schools in the West Midlands and promotes vital organ donation.

Our SEO Manager John Hoey has worked with the charity for 5 years and our Videographer Kerry Hatfield’s brother was born with a congential heart condition, so the work The Charlie Ramsey Research Fund does is very close to our hearts.

2nd November – Meeting with The Charlie Ramsey Research Fund

On 2nd November The Marketing People had the pleasure of meeting with The Charlie Ramsey Research Fund and we are now committed to helping the charity, and raising awareness of the fantastic work they do.

The charity was set up to raise money for research into congenital heart disease in the hope that one day a cure can be found for all babies and children living with this terrible condition.

They also donate defibrillators to schools in the West Midlands, as this vital piece of equipment increases the individual’s chance of survival following the onset of a cardiac arrest.

Another objective of the charity is to promote organ donation; this amazingly generous act saves thousands of lives in the UK every year. To check if you are already on the organ donor list, or to register, click here.

Thank you to all the volunteers who selflessly give up their time to help those less fortunate.

We look forward to supporting The Charlie Ramsey Research Fund and hope that you will consider doing the same for this fantastic charity.

We Are Now an Award-Winning Marketing Agency

The Marketing People BWCA Best Website

The Marketing People’s trip to Berlin for the Watercoolers Europe Conference & Trade Fair 2019 was a huge success, with a coveted award under our belts and our MD David Mitchell presenting a well-received workshop to attendees.

The Marketing People WE Conference 2019

Running from 16th – 18th October at the Meliá Hotel in Berlin, the WE Conference & Trade Fair 2019 was a must for all those involved in the European Watercooler industry, whether a distributor, bottler or manufacturer/supplier.

There was a wide range of topical speakers and interactive workshops, plus the largest European Fair dedicated to the watercooler industry, where delegates could preview the latest innovations and developments, plus network with other industry professionals. Berlin offered the perfect backdrop to the event, and we thoroughly enjoyed exploring the beautiful city.

The Marketing People have worked with and for clients in the watercooler industry for more than a decade, so it was a privilege to be invited to the flagship event. It was great to catch up with clients, and to meet so many new friendly faces.

David’s workshop, ‘B2B or B2C Marketing: One or the other, or are they converging?’ was a pinnacle talking point, so thank you to all attendees for being so engaged and for your participation.

The Gala Dinner & Aqua Awards was a spectacular evening as always. Our client, British Water Cooler Association (BWCA) was up for an award for Best Website, for the Public, Members and Conference websites that The Marketing People designed and developed.

Here is our presentation for the award:

We are so pleased to announce that BWCA scooped an impressive second place, with the international company Blupura taking first place. Huge congratulations to all shortlisted, and a very proud moment for our client and ourselves.

The Marketing People BCWA Best Website

Thank you to everyone who made our trip so special, and we are extremely excited to announce we are an award-winning, integrated marketing agency.

This is the night we have all been waiting for: Burntwood Rugby Club Summer Ball 2019

summer ball - BRC 2019

Article first published 5th July 2019. Article updated 10th July 2019.

The Marketing People Burntwood Rugby Club Summer Ball 2019

Burntwood Rugby Club’s Summer Ball 2019 is finally upon us. Tomorrow, 6th July at 7pm, Burntwood Rugby Club opens its doors for Staffordshire’s premier black-tie event.

We will be there

The Marketing People have proudly reserved a table at Burntwood Rugby Club’s Summer Ball 2019 and we can’t wait to celebrate with all of you.

We look forward to catching up with friends and clients, and we also love meeting new people, so please come and say hello.

The evening

Those of you lucky enough to get hold of a ticket to the Summer Ball 2019 are set for a fabulous evening.

  • Black-tie event

Dress to impress in black tie for the gentlemen and ball gowns for the ladies

  • Drinks reception

Whet your appetite for the evening with a complimentary glass of fizz on arrival

  • Three course dinner

Indulge in a delicious three course dinner courtesy of Perry’s Fine Foods

  • Table service

Place your drinks order with dedicated waiting staff throughout the evening

  • Fully stocked bar

Choose from an extensive list of white wines, red wines and rosé wines, plus a large selection of gins, beers, lagers, ciders, spirits and soft drinks

  • Live entertainment

Dance the night away with live music from Suzi and the Backbeats and DJ Rainbow Sounds

  • Raffle

Buy a raffle ticket and be in with a chance to win some fantastic prizes

How it’s looking – Events at Burntwood Rugby Club

The Marketing People have worked with Burntwood Rugby Club from conception, creating the Events at Burntwood Rugby Club brand to align with the improvements made at the Club.

The Marketing People then applied the professional Events at Burntwood Rugby Club brand across all marketing collateral, from stationery such as business cards, letterheads and compliment slips, to promotional materials like banners, flyers, menus, and the new Events website.

How it’s looking – Summer Ball 2019

Naturally, The Marketing People have been responsible for marketing the Summer Ball 2019.

Firstly, we worked on the strategy of how to promote the event, identifying the key messages to be used and writing relevant, targeted copy.

The Marketing People have managed the entire process of all printed material, from initial consultations, through to design, production and delivery.

We are responsible for the promotional marketing items, including posters and the eye-catching roadside banner, positioned on The Sportsway outside Burntwood Rugby Club.

Following this, The Marketing People designed and printed the Summer Ball tickets to align with the agreed artwork style.

We also worked on the Summer Ball 2019 welcome board, table plan, table numbers, menus and wine lists and even the fridge header vinyl graphics as a final nod to the professional presentation of the Events team, Burntwood Rugby Club and the Summer Ball itself. Despite several changes to the table plan, due to unexpected circumstances of the guests, we managed to get it completed in budget and on time.

The Marketing People Summer Ball 2019 Table Plan BRC_Summer Ball 2019 Reception Board BRC_Summer Ball 2019 Menu BRC_Summer Ball 2019 Wine List

The Marketing People published all online marketing campaigns for the Summer Ball, including blog posts and social media management, to raise awareness of the event, to showcase what to expect from the evening, and to promote ticket sales.

Unlike many other marketing agencies, we have been involved in the strategy and organisation of the Summer Ball 2019 from start to finish, even down to mapping out where toilet signs need to be displayed to ensure the event runs smoothly.

Thanks must go to Burntwood Rugby Club for continually entrusting The Marketing People to successfully promote their Club and their busy schedule of events.

Let’s have a ball

The hard work is now over and it’s time to reap the rewards of everyone’s efforts.

We hope you all have a brilliant evening at Burntwood Rugby Club’s Summer Ball 2019.

The Marketing People will be on Table Five, then we will be making the most of the live entertainment on the dance floor.

See you there.

9th July 2019

The Marketing People Burntwood Rugby Club Summer Ball 2019
Amanda Mitchell & Emma Kempson from The Marketing People
The Marketing People Burntwood Rugby Club Summer Ball 2019
John Dundon & The Marketing People’s David Mitchell

On Saturday 6th July Burntwood Rugby Club’s Summer Ball 2019 exceeded all expectations, as the event was executed perfectly all evening, and a great time was had by all. Here at The Marketing People, we had a fantastic evening and we are proud to have been involved in the whole organisation and promotion of the premier black-tie Summer Ball.

The Marketing People had a ball

It was lovely to spend time with friends and our clients. The Marketing People feel so lucky to be able to help so many businesses to reach their goals, and to form long-standing friendships along the way. Our team also enjoyed spending some quality time together outside of work. Thank you to everyone for making our evening so much fun.

Our hard work was worth it

The Marketing People received many congratulations throughout the evening for the successful marketing of the Summer Ball 2019, from the strategy to ensure the evening ran like a military operation, through to the beautiful printed collateral.

Our meetings with the team at Burntwood Rugby Club to discuss the organisation of the Summer Ball 2019 were invaluable, as every aspect of the evening was seamless, from the orderliness of members of staff, to the faultless table service.

The branded workwear, till digital display, notepads and fridge headers were received extremely well by the guests and staff, and cemented the Summer Ball as Burntwood’s premier black-tie event.

The welcome board, table plan, table numbers, menus and wine lists were a beautiful little touch to highlight the professional development of Events at Burntwood Rugby Club.

Need help promoting your event? Call our friendly team on 01543 495752 to ensure you are the talk of the town, for all the right reasons.

Roller Banners – D&A Education

d&a roller banner design

D & A Education wanted to take advantage of our full expertise. They asked The Marketing People to design and produce two roller banners for them, so they could showcase their business in a professional manner at exhibitions and at their training events.

As a full in-house marketing agency, we can manage the whole strategy, design, print and fulfilment process of any of our projects, taking the hassle out of marketing for all our clients.

The benefits of roller banners

Do you have a roller banner for your business? If you haven’t, why not?

Pop-up banners are effective in promoting your brand, whatever the occasion. They are large enough to be noticeable from quite a distance and a high resolution, quality design attracts attention. Their size enables you to deliver most, if not all, your key messages in one place, providing enough information that customers need to make a decision about your product or service. Assembly is quick and simple, plus it doesn’t require much storage space, making it easy to transport to any event.

How to create an effective roller banner

 Now you realise the benefits of having a roller banner or two and have decided to invest, you need to ensure that the copy and design of the banner work hand-in-hand to bring benefit to your business.

Plenty of companies can offer you cheap graphic design, but pretty pictures alone won’t generate leads and sales. You want a return on your investment, so you need to consider your brand position before anything else and decide what message it is that you need to get across, and to what type of people.

And so the project begins…

Concept

Firstly, we scoped and developed D & A Education’s brand position. Thinking about who, why and when people would use D & A, we pinpointed their unique selling proposition: they are experienced at managerial level in related industries, compliant with UK legislation and CQC standards, plus they deliver hands-on, engaging and memorable training.

Messaging

Next up, we created suitable messaging in line with the brand ID, considering how their unique selling proposition would benefit potential customers i.e. empowering caring and responsible employers, delivering bespoke training programmes, satisfaction to have staff with great knowledge and skills to help their company and clients, and working together with management to be cost-effective.

Copy

Once we knew what was required to present D & A Education effectively, we could begin the creative process to deliver against the objectives.

We wrote relevant copy to highlight the expertise and experience that they have to offer, and targeted the content towards the people who need to engage with their services. We split the information into two to enhance readability: what D & A do, and why you should choose D & A.

Design         

Now it was time to create the visuals.

We have worked with D & A Education from the very beginning, so we had previously developed their brand ID including logo and strapline. We wanted the roller banners to complement the existing stationery and website that we had already designed and produced, so their brand is consistent across all collateral.

The artwork was professional in layout and design to present the business successfully, and clear, concise and eye-catching to demand attention at exhibitions or training events.

Production

Our thorough knowledge of the printing process, stock and material means that we can save our clients time, money and the hassle of having to manage it themselves.

The roller banners were produced in vinyl for its tough and durable quality. This material also makes it easy to pop them up and down, meaning they require very little space to store.

Delivery

After a fast print turnaround, we delivered the roller banners to D & A Education and they were extremely happy with the finished products. They now proudly display them at all exhibitions and when delivering training sessions, further instilling their professionalism and expertise to attendees.

Get your roller banner now

Is your stationery promoting you effectively?

Whether you want to gain more customers, increase revenue, generate more leads and sales, or increase brand awareness to stand out in your sector, your stationery can help with this, as long as it is executed correctly.

To ensure your pop-up banner is a success, pop in to see us for an informal chat and a cup of tea. Call us on 01543 495752 to arrange a day that is convenient for you.

Emergency First Aid at Work

First Aid certification d&a education

We are pleased to announce that we have recently completed and passed Emergency First Aid at Work and Emergency Administration of Epinephrine Auto-Injector training, meaning that The Marketing People now exceed legal provision of first aid in the workplace.

Are you compliant?

The Health and Safety (First Aid) Regulations 1981 require you to provide ‘adequate and appropriate first-aid equipment, facilities and people, so your employees can be given immediate help if they are injured or taken ill at work.’ These regulations apply to all workplaces, but legislations differ depending on the circumstances.

Head to www.hse.gov.uk to find out how first aid affects your business and if you are compliant.

Who to choose?

If you do need to organise appropriate training, as an employer you will need assurance that you have selected a competent training provider.

This was a no-brainer for us. We have worked with D&A Education on many marketing projects, helping them to present their business and its services professionally. So far, we have: reviewed their business name; created their positioning statement and strapline; designed their logo; applied their brand ID to key stationery elements including business cards, letterheads, compliment slips, introducers, flyers, certificates and roller banners; purchased a relevant URL; designed and developed their website, and set up their e-mail accounts, just to name a few.

We continue to work with them to ensure their marketing is still benefiting their business and, as with many of our clients, we have built a friendly, long-lasting relationship with them. We believe in their business model and the training they provide, so it made sense to choose them to ensure we were complying with legislation.

We also arranged for them to use our company premises, as our upstairs room is spacious and comfortable- ideal for both the practical elements of the day and the educational aspect.

What’s the emergency first aid at work training like?

Our experience of first aid training was memorable, engaging and enjoyable whilst remaining professional, practical and productive.

Over the course of the day we were given a presentation on each aspect of first aid to be covered, then we performed hands-on practical exercises in our pairs, before being examined on them.

During the one-day course we covered CPR, how to treat an unconscious casualty, shock, minor injuries, wounds and bleeding, burns, fractures, epilepsy, diabetes and anaphylaxis, plus many more.

Following the practical examinations there was a written test to complete to ensure we had understood everything that we had been taught.

We did it!

We were delighted to find out we scored 100% on the day, meaning The Marketing People are going above current legislations for first aid provisions at work.

To ensure your business is compliant, contact D&A Education on 07951 996203 or visit www.daeducation.co.uk to find out how their wide range of tailored courses can benefit you.

If your marketing needs bringing back to life, call The Marketing People on 01543 495752 to arrange your free initial consultation. Work with us and know that your business- and your health- are in safe hands.