We are often asked how to identify which marketing activities will provide the best ROI, and how to stop wasting money on marketing that doesn’t work. In a small business, any purchase is a big purchase, so committing to marketing

A question we are asked time and time again is how a small business with a small budget can make the most out of their marketing. Yes, it’s true that the bigger your marketing budget, the better your marketing can

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Some small businesses feel that a website is only necessary if you sell online, but that’s simply not true. There are many reasons why your small business needs a website, and the majority of them relate to encouraging your audience

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As consumers we trust other people’s reviews. We don’t want to waste money on a product or service which may not live up to our expectations, which is why we seek out reviews. Imagine you’re walking down a street and

If you’re a limited company there are certain pieces of information you must display and include on business stationery and at any properties the business operates from. What information do I need to display? Limited companies must include their name

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Apple co-founder Steve Wozniak believes that marketing is the key to a businesses success and we’re inclined to agree! Speaking at the AppsWorld 2013 conference he said that marketing is the most important thing. ‘Marketing is the most important thing.

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The Federation of Small Business (FSB) are urging small businesses to utilise the internet more effectively. To engage with their customer base and increase sales. We all expect any business, no matter what size, to have a web presence. And

In a digital age where people are always looking to save money and time. Their search for a product, service or an event will usually begin online. If you own a small business, the chances are your business won’t be

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Every business has a brand, it’s not just a logo or a colour scheme, it’s everything about your business. The only choice you have when it comes to branding is whether you want a great brand to represent your business