On Tuesday Facebook announced that a tweak to the News Feed algorithm will show less text updates from Facebook Pages.
The blog post said that they had noticed users posted more text updates when they saw more text updates from their friends. But the same could not be said for people viewing more page text updates.
‘As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends.’ Chris Turitzin, Product Manager, said on the Facebook newsroom.
‘Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.’
This comes as another blow to businesses using Facebook. After it was confirmed last year that the social network are reducing the reach of Pages in an attempt to get people to pay for advertising.
The blog post recommended that Pages use the link-share option when posting a link. As they have found these types of links get more engagement. In comparison to updates where a link is just embedded in the update.
To link-share all you have to do is paste the URL into the status update box. Wait a couple of seconds for the pages image, title and a snippet of text to appear. (Shown to the left)
You can then remove the URL from the copy so it doesn’t show up in the update. Just make sure you don’t click the ‘x’ to the right of the page metadata. As this will remove the image, title and text snippet.
Facebook’s latest algorithm tweak shows that businesses shouldn’t put all of their eggs in one basket. And need to be able to react to changes.
If you need help managing your businesses social media presence, get in touch with us to find out how we can help.