It’s that time of year that no matter where you look, you seem to be bombarded with “shape up for summer” or “why you should be happy with what you have”. But regardless of your body image, summer is always a good time to get your website into shape.
Taking the time to freshen up your website will leave you, and your sales team happy. So here are five easy ways to make that summer transformation easier.
Contact us page
You’d be surprised at just how many companies have an incomplete contact page. Missing details, sloppy design, or just no actual copy on the page can lead to unhappy customers.
If customers are looking to contact you, that is your in, so you should be making it as easy as possible for people to contact you. That means probably using a little more than just a contact form.
This is your first contact with this potential new customer. Does your contact page accurately represent the service and experience they will receive from you when they do pick up the phone?
- Do you have all valid ways of communication available?
- Are they correct?
- Is there any other copy you can add that summarise your service?
Call to Actions
You may not be completely familiar with what Call to Actions (or CTA’s) are. Simply, they are a link (sometimes as a button) to encourage users to complete an action.
This may be to a landing page if you have one, where a reader can complete a form. Or this may be directly to your contact us page. Luckily, you’ll have just updated this by following step one.
It can be easy in the mix of writing content to forget to add that simple call to action that encourages your reader to actually take action. But it is an essential step.
Calls to Action should be easy to spot. Think about using a contrasting colour to the rest of the page, as well as a prominent place on the page.
Your text should include an action, and also if possible describe what will happen for the user. So for example “Register for 30 days free”, “Download your report” and “Sign up to monthly newsletters” are all good examples. They cite an action and a result. If you register, you will receive 30 days free. If you click download you will receive your report and so on.
- Is there a clear call to action on your page?
- Is it obvious to the reader where this is?
- Is it obvious to the reader what they need to do?
You should be regularly refreshing your content anyway. But if you don’t have the time to do this on a regular basis, summer is the perfect time to have a review and rewrite of current content. Or creating new content to schedule in.
Fresh content is proven to boost your ratings. Though it might not seem the most pressing thing to do, it is completely worth it.
Moz has a great article on how fresh content can influence google rankings, which is well worth a read if you want educate yourself further on how is best to update content to achieve better engagement.
- Are your main site pages up to date with your services?
- Are your previous blogs updated with any new information?
- Do you have new blogs that are scheduled for in the next few weeks?
Responsive design and AMP
A little over a year after Google’s main mobile updates were rolled out, they have announced further changes to how they use mobile friendliness as a ranking factor.
The new changes are said to be a slow roll out, so you may not see immediate affects. However, if you do not have a mobile friendly site, you are slowly being phased out.
This is why it is crucial to reassess your website. If you value being ranked well, especially in mobile searches while users are out and about, it is probably time to think about an upgrade.
If you do already have a mobile site, then making use of mobile features such as accelerated mobile pages should be your next step.
AMP or accelerated mobile pages, are articles that load on mobile with almost no waiting time. They are great for users, but can be a little bit awkward for companies to get up and running. If you want to know more about AMP, you can read our blog.
- How does your website look on a mobile or tablet?
- Can you still navigate properly, and use functions as they should be used?
- Do you have any blogs you could make into AMP format?
Reviews and Testimonials
Though you may do a great job of collecting reviews and testimonials, do many of them actually make it your website?
Proof that you and your products are great will go a long way in convincing potential customers to work with you. So collecting all of these lovely bits of feedback and displaying them on your site, is quite essential.
Not to mention it is quite nice for your team to see, use and refer back to. Especially sales teams who may wish to point prospects in the direction of testimonials.
Depending on where your reviews are posted, you can use schema mark-up to display your review score on google search results. Read more about schema and rich snippets from Google themselves here.
- Do you have reviews and testimonials on your website?
- Are they up to date?
- Do you mention anywhere on your site or social about leaving a review?
Spending a short amount of time with your team reviewing your site can reap huge benefits. Your ranking could improve due to working on your SEO. Your customers will be happy that information is completely up to date. And your team will be happy to have a good resource they can use.
Why not let us know how you got on in the comments? Or what else you have been up to that has freshened up your site.
If you would like help with a review of your website, or updating any of the elements we have mentioned in this post, then contact the team on 01543 495752 to see how to take advantage of our free marketing consultation.