Google My Business Preview New Call Log Feature

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Google have previewed a new call log feature that will help businesses keep track of any calls made through Google Search or Maps.


Google are always finding new ways to improve their platforms and this feature will undoubtedly help make it easier for businesses to stay engaged with their customers.

How the call log works

Google have stated that any calls, made by pressing the ‘Call’ button on a Google My Business profile, will show up in that businesses ‘Calls’ tab on their Google My Business app.

Calls will be made via a forwarding number, rather than the number on your profile, and an automated message that says ‘Call from Google’ will play before you are connected to the customer, so you will always be aware when a customer is contacting you directly through Google.

The ‘Calls’ tab, which will only be available on the Google My Business app and not desktop, will allow businesses to access both recent calls and missed calls. Calls are also kept for 45 days and will not track any texts.

This feature is currently in beta and only available in the US.

If you need any help with your Google My Business profile then get in touch on 01543 387 047 or book an appointment at a time that is convenient for you. 

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