Google’s Panda update has recently become part of their normal indexing process. Leaving some people wondering what they should do if their website is affected by it.
Luckily, Matt Cutts, Google’s Head of Search Spam, answered a question on their YouTube channel about just that.
What is Google Panda?
Panda is an update to Google’s ranking algorithm. Which was first rolled out in at the beginning of 2011. It targets content quality. And lowers the rankings of low quality websites and improves the rankings of websites with high quality content.
What do I do if my website gets hit by Panda?
If you notice your rankings suddenly taking a nosedive. It might be that your website has been hit by Panda. Knowing that part of its job is to lower the rankings of websites with low quality website. It would be wise to review your websites content.
“Basically we’re looking for high quality content. So if you think you might have been affected by Panda the overriding goal is to try and make sure that you’ve got high quality content.” Cutts said.
He went on to talk about the kind of high quality content Google are looking for.
“The sort of content that people really enjoy; that’s compelling, the sort of thing that they’ll love to read, that you might see in a magazine or a book that people would refer back to or send friend to.”
The old saying ‘quality over quantity’ has never been truer; content really is King now and it’s worth remembering Cutts statement about producing content that you would expect to find in a magazine, book or publication that you’d buy and show to your friends.
A loss of search rankings will result in a loss of traffic to your website and even a loss in sales which really puts into perspective how important it is to make sure that everything you put on your website is high quality.
If you’re based in Burntwood, Lichfield, Cannock or the West Midlands and need help improving your website’s search rankings, get in touch to find how we can help you. Call us on 01543 495 752 or fill in our online contact form.