5 Great Marketing Tips
Marketing Tips 26-30
- Email marketing is not dead, it has become an excepted way for the’right audience’ to receive marketing from you.
- Live feeds and video strategy have now become the norm… graphics are great but see how film can capture attention
- Linkedin is fantastic for networking, referring and providing expertise, it’s professional, but people still buy from people!
- Make sure you have a website! or freshen it up, update the content, is it representative? potential clients need reassurance, it’s your credibility at stake.
- Check your SEO and get a professional audit completed ASAP, if your website doesn’t perform, don’t just sit there, do it now. Implement the findings.
Marketing tips 26.
‘Email marketing is not dead, it has become an excepted way for the ‘right audience’ to receive marketing from you.’
There are 4.3 billion accounts out there and growing, 95% of consumers use email and 71% of them prefer email as a form of contact from you. It can be tailored, to suit different sections of your market, the communication can be highly personal. Really great marketing emails can nurture leads with the right email, at the right time to attract, convert, close and delight customers. You can segment your customer profiles and have several campaigns running at once.
If you have worked hard to create a large email database, use it intelligently, you shouldn’t just keep on throwing offers at people, engage with them, provide them with a great story. Email marketing is not dead, far from it, it’s a thriving activity.
Marketing Tips 27.
‘Live feeds and video strategy have now become the norm… graphics are great but see how film can capture attention.’
The stats thrown around regarding the effectiveness of video marketing is absolutely true. You can do so much with it. The ‘lazy browser’ will digest a video at ease and if done professionally, you can project your brand on many different levels. You can provide a wow factor, credibility, entertainment, humour and expertise. Engage with your customers before the killer close, only be careful it doesn’t backfire.
Make sure it’s not a poorly lit room, poor resolution or a bad script. Remember your business credibility is at stake. A good video can be easily shared, liked and commented on, so remember to use it wisely and in line with your brand messaging. A great video can be great marketing, so get it right.
Marketing Tips 28.
‘Linkedin is fantastic for networking, referring and providing expertise, it’s professional, but people still buy from people!‘
Is it true that 80% of B2B leads come from Linkedin? It seems so according to some sources, but you can see how big a thing it has become. It is the very essence of business networking and in today’s inbound fashion for sales, it looks like it’s the way to go. Demonstrate your skills and expertise on a daily basis, floating past others feeds with comments, posts and articles. You can refer industry friends and colleagues and network with others. Drill down into the lists and find the person you need to talk to, without a gatekeeper.
It’s an amazing tool, but you have to keep an air of professionalism. It isn’t Facebook, but it has been described as Facebook for business. Maybe this is not a fair label, but it’s true that the successful posts are the ones that provide a personal insight to problems and solutions. People are still buying from people, so it’s fair to say you can push the stuffy boundaries of business with some great social marketing on Linkedin.
Marketing Tips 29.
‘Make sure you have a website! or freshen it up, update the content, is it representative? potential clients need reassurance, it’s your credibility at stake.’
I have heard on quite a few occasions, ‘no we don’t need a website, it’s all word of mouth!’, or ‘I’ve already got a website, it doesn’t need updating’. Just imagine what you might be missing out on. If you have a business, quite often potential customers will check you out online.
Like we have mentioned before, people are fickle, they will walk away if they cannot find you or something is not quite right. You’re an expert and/or your product is the best, so great marketing is a great website. We can talk about everything that makes a great website later, but if you remember one thing remember this. The website must be produced from a brief that fits your brand like a glove and when it does, it will provide you with much more than you had expected.
Marketing Tips 30.
‘Check your SEO and get a professional audit completed ASAP, if your website doesn’t perform, don’t just sit there, do it now. Implement the findings.’
There are many SEO or ‘search engine optimisation’ businesses out there and many of them promise you the earth. Be careful who you choose to go with, make sure they can provide a realistic assessment of your website and the SEO development. Most will provide an audit or report for your site and recommendations on how it can be improved.
A word of warning, if the SEO provider does not understand you, your business, your position in the market, your competition and your customers fully, they will remain incapable of providing an effective service. The SEO audit will provide you with some direction but only if you know what the SEO audit needs to look for. The marketing assessment needs to happen first. This would be some great marketing that feeds some logical information into your SEO campaign. Check your SEO now, but have a marketing agency provide the intelligent assessment first and if that agency can also provide the SEO, then this makes a lot more sense.
Your Call to ‘Marketing Action’
If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752. Ask Richard about our free ‘business focus’ consultation. Alternatively email firstname.lastname@example.org
Challenge yourself, challenge your business, create more opportunities to sell.