Lots of businesses talk about getting leads from social media, but it’s all a load of rubbish right? No one can really gain anything from this chatter across the web and get serious business from it?
Wrong. There’s a reason everyone is talking social media, and that’s because it works. You just need to have a little more knowledge, and a lot of persistence to make it work.
Though that being said, there are no promises, it comes down to making sure you are in the right place, at the right time, with the right information for this to work.
And once you have social cracked it serves a number of purposes for your marketing. It’s your brand awareness, it’s your customer service and it’s your inbound marketing. So if you’re really looking to up the results on gaining leads through inbound, what should you be focused on?
Social is not about instant sales. It is about relationship building. Don’t forget that when it comes to searching for leads. Taking the time to interact with others, and to not be anti-social is good practice to building for leads. You are much more likely to use someone you know for products or services, than someone you don’t know who randomly approaches you.
Local business hours on twitter are a great way to meet other local businesses and build up links between you. Working once again on relationship building, know that it’s not always about you! Business hours are a great time to promote others as well as yourself. You can also use this style of relationship building in LinkedIn groups and Facebook groups.
Utilise the search function.
Look for stuff. Sounds simple I know, but when was the last time you used the search function on your social media? Especially twitter where you can search a term and find people who are asking for that actual term. For example ‘can people manage my social media’ brings up a whole host of tweets that contain those words. Yes you have to search through those to see which actually qualify, but you may just connect with someone who is directly searching for your services.
You cannot expect to post once and gain leads from it. Social media serves as a reminder of your services, and if you’re not regularly posting, chances are people are not going to think of your name straight away. By consistently being there, not only do you reaffirm your presence, but you also build your credibility and reassure your audience that you know what you are talking about, and are someone they may want to work with.
Social media is a two way street, so you can’t expect people to refer you if you don’t refer others. If you use a great service, shout about it! The more you post about others, the more likely people will post about you. And once you start receiving referrals, your social reach becomes a lot bigger, leaving you open to a lot more traffic, and what is that traffic seeing? All nice lovely comments about you, making them much more likely to contact you.
Still struggling on being more social? We might be able to help, call us today on 01543 495752 to arrange to pop in for a cuppa.