Today, as the big C day approaches, we take a deeper look into the issues companies face at this seasonal time when it comes to sending festive messages.
Why would I send a festive message?
So why, at this really busy of time of year, would you want to bother sending out Christmas cards or emails? Or anything else for that matter?
We looked at the reasons in our previous blog post on why you should send branded Christmas cards. But in brief, it keeps your customers happy by knowing they are appreciated. You care and took the time to send a message. Which should go a long way when they get back to business in the New Year.
Perhaps you work with a number of people in one company. Though the CEO may be the one who makes the final decision, sending a message to the assistant you speak to everyday to try and get through. Or the head of department who you actually get the work done with, may be a nice gesture. After all these people are still making your job possible, and are helping you out every day. So showing some appreciation may strengthen that relationship a little more.
Let’s not forget within our own companies as well. Sending festive messages to your employees is a great way to thank them for the hard work from the year. Engaging with your employees through a personalised Christmas message, which says you appreciated their input on a certain project, or their continued hard work on keeping the database up to date, can really boost morale. It could also do your business good. As it has been shown that highly engaged employees are 38% more likely to have above average productivity.
What should I say?
Another thought that leaves companies stuck in their tracks. Do you go in for the Christmas sales, or do I thank people? Do I send the same message for everyone or do I have to personalise it all?
Well, again it is down to each company, but it may be best to leave the sales to the side when it comes to a festive message.
That doesn’t mean don’t push your Christmas offers and sales. But perhaps keep that in a separate seasonal marketing campaign, and keep the festive message for just that. A message to celebrate the holidays.
A Christmas card or email, or however you send a message, should be enough to keep you in the companies mind until New Year comes round. Without having to write in all of your offers.
This is really an opportunity to strengthen your bond with your customer or clients. Say thanks for working with us/being part of the company family/introducing themselves this year. And you look forward to the successes you hope they’ll have next year.
Should I say the same to everyone?
So do you send the same to everyone? Again, this is your choice, and you may be too busy to personalise. But then you have to take into account, your recipient may be too busy to read it if it hasn’t being specifically written for them. Plus, there are only so many ‘Happy Christmas, thanks for working with us, see you in the new year’ emails you can receive before they go straight in the junk. Personalising the email means your message stands out, and is worth the time.
Though it is time consuming, personalising your message is worth the effort. If you have taken the time to get the correct name, and a few personal details like how they’ll celebrate the holidays, it shows that you actually listen. That you are interested in them as a person. The name thing may seem a little daft, but it is a pet peeve for many people (myself included! Laura who?). And can complete undo all the work you put into the rest of the message.
Saying this, it is usually best to keep it short and sweet. As we have mentioned, it is an exceptionally busy time of year. If it looks like you are about to launch in to an essay of all the times you have shared this year, then your customer may just launch themselves back in to their work instead.
When should I say it?
It is always best to be prepared. If you are going to send a Christmas card or email, it may not be as well received in the last few days of business. When everyone is winding down and cleaning their offices (and inboxes) before they break up.
If you send it a little sooner, (perhaps before the last week of business). Then the company have time to read through and process your message. They have time to send a response if they wish, or perhaps even book in with you for the New Year.
But you may not even want to send your message for Christmas. Perhaps New Year would be a better fit? Or if you have a lot of clients overseas who celebrate Thanksgiving, they may be more touched to receive a message then.
How should I say it?
There is a little bit of debate on whether you should send actual printed cards, or a digital card or email. But there is no right answer here.
It really depends on your business, and how you approach things. If you’re in a creative products business, it may be best to send a physical card that shows off your design and product. An example of your work to remind your customers how talented you are.
If you are perhaps a service based industry, or are a company who work from donations, an email may be more appropriate.
Perhaps you want to send a small gift to your customers. Or maybe you’re having a Christmas event, and you’d like to send your season’s greetings within an invite to the event.
All can be effective, so you aren’t missing out if you choose one form over another. And if you have carefully considered your message, you main point will come across however you send it.
Now you should be ready to tackle those festive messages!
If you really just do not have time this year, perhaps you are a small business on your own, and just can’t fit it in your own calendar. Or you’re a bigger company who can’t commit the manpower to a project like this. Then give us a call and see how we can help. We act as an external marketing department for many of our customers. And can work with you to send out a thoughtful, bespoke designed message. Call us today on 01543 495752 for a no obligation chat.