Innovative Marketing That Will Transform Your Business

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The Marketing People Innovative Marketing Fridge Header

Events at Burntwood Rugby Club Fridge Headers: A Cool Concept

You really can advertise your business anywhere and everywhere. We designed and produced Events at Burntwood Rugby Club’s new fridge headers, promoting their brand and website in an innovative and cost-effective way.

Events brand

We have worked with Burntwood Rugby Club from conception, creating the Events at Burntwood Rugby Club brand in its entirety, in line with their professional development as a Club and to allow them to showcase their facilities to the public- rugby enthusiasts or not.

The Events brand has been applied across all forms of marketing material– web based and printed- from business cards, letterheads and compliment slips, to posters, banners, flyers, menus and much more.

Whilst people are stood at the bar being served their drinks and looking at the fridges, it made sense to utilise the space available and take the opportunity to promote the brand in a unique way.

The Marketing People Responsive Website
Events at Burntwood Rugby Club’s New & Improved Responsive Website

Fridge header design

The Events Team at Burntwood Rugby Club originally suggested we design fridge headers for their fabulous upcoming Summer Ball 2019.

Here at The Marketing People we are renowned for doing what will work best for our customers, rather than taking on any project requested or spending more of clients’ marketing budgets than necessary, so we suggested a generic Events header instead, as it would be much more economical.

Our thorough knowledge of the printing process meant we selected the best material for the job: the headers were produced in vinyl for ease of application and value for money.

Simplifying the design ensured the headers fitted in with the new, modern and professional Events brand, solidifying them as ‘the perfect venue for any occasion’.

Directing more traffic to the new Events website was also vital, so we included the URL. We have designed and developed this site and we are extremely proud of it. Details of room hire and an up-to-date schedule of their public events can be found on their new and improved site, in turn creating more bookings and revenue.

The Marketing People Fridge Header
The New Fridge Header Design

Intelligent marketing

The ice and lime beverage image works in two ways.

Firstly, the drink looks delicious and thirst-quenching, enticing people to the bar and whetting their appetites.

Secondly, the line ‘now that’s refreshing’ is a clever double entendre- referring both to the drinks behind the bar and the Events brand itself. It lends itself to the message: prepare to be surprised and impressed by what Events at Burntwood Rugby Club have to offer, in terms of their facilities for hire, value for money, service and calendar of public events.

The Marketing People previous fridge headers before we worked our magic
Before: Events at Burntwood Rugby Club’s Previous Fridge Header
Events at Burntwood Rugby Club new fridge header
After: Events at Burntwood Rugby Club’s New Fridge Header

If a refreshing, ice cold drink is what you’re after, pop into Burntwood Rugby Club and you will always be welcome. Also, be sure to check out their new website that we have created at

If you are looking to refresh your marketing, we can help you to increase your sales and improve your standing in your sector. Contact The Marketing People now on 01543 495752 for a friendly chat and to arrange a free initial consultation.

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