What is responsive and why should I be doing it?
With smartphones now being the most popular devices to use the internet on, in the UK and 33% of Britons considering smartphones their most important device, it is amazing how many businesses have still not made their website mobile friendly for their customers.
When your target audience identify a problem or want, they begin hunting for the solution online. If they’re doing that on a mobile device and your website isn’t easy for them to use, they’ll turn to your competitors instead.
Still not convinced? Here are three excellent reasons why you need a responsive website.
You are losing sales – It’s that simple. 61% of people say they will leave a mobile website if they can’t find what they’re after straight away. If your competitors have responsive websites and you don’t, that’s where your target audience are going.
It increases conversions – 78% of mobile searches for local business information result in a purchase. This is almost 20% higher than from a laptop. That’s extra customers, just for being able to use your site on their phone.
Google says so – Few businesses like bowing to Google’s demands, but their role as a search engine is to provide users with the best websites. Earlier this year Google made ‘mobile-friendly’ a ranking factor in mobile search results. If your website is not mobile-friendly, its ranking may suffer in mobile search results, which means you’ll be seen by less people.
So how do you know if your website is responsive?
Well if you haven’t tried your site out for yourself on your mobile or tablet, you can take google’s test, to see if your website is responsive, and how your customers view your page on a mobile phone.
Not the answer you were expecting?
If your website isn’t mobile friendly, it’s probably time to update now. You can now book a free website consultation with us straight from our website. Meaning you can get going sooner rather than later.
Why work with us? Just take a look at the work we did for Mawson Floors on updating their website to responsive, and how we built Rancom Security’s new website following a rebrand.
If you want to read more from our website series of blogs, just click here to see what other resources are available.