You may not have enjoyed the fact that we have been giving you Christmas marketing advice since around September. But the key to running a great Christmas campaign is to start early and get prepared.
So as we are almost at December now, what do you do if you’ve not had time to prepare? It happens to the best of us. Even with the best intentions, you can still find yourself with what seems like no time at all. Well we’ve got 5 ideas you can get in place quickly, and still make the most out of the time you have left.
Get in the spirit
If you are rushed off your feet, you may not be feeling in the most festive mood. But making it look like you’re actually ready for Christmas is half the battle. Uploading festive images or graphics on your social media and website. Or posting/re-posting some festive content, can really get your potential customers engaged.
According to a study by Crowdtap last year, one of the only ways to stand out from your competition during the festive period is through social media. With 67% of people saying they had purchased a product they had heard about on social media.
So get involved with your followers, showcase your offers, and make sure you get your social media ready. Same as you would in your store.
Christmas Content Advent Calendar
As well as dressing your social media, and website, a content calendar is a great way to plan out your posts. To ensure you are providing the best content for your followers and readers. Content calendars can take a bit of time to put together. But when you have a focus of just 25 days, it does make things a little easier.
Look to educate your followers with festive industry knowledge or facts. Share holiday photos that will make them smile. Or share riddles or questions each day for the chance to win money off their next purchase with you.
Take these days to really engage with your followers and customers.
Create a festive blog
As you probably know, we are huge advocates of blogging. We have spoken about its SEO advantages, and just generally why it’s a good idea for your company. But if you don’t get chance to blog that often, now is the time to make the extra effort.
Remember, as with your social media, your blogs should be 80% informing, educating and delighting customers. Only 20% should be about yourself. So though it may be a great idea to write about the last minute holiday offer you have on, make sure you post that alongside informative blogs with festive tips or advice.
You will see over the start of December we’ll be doing our own festive blogs, with ’12 days of Christmas’ countdown.
Find the festive image on your site
You may not have time now to revamp your website, though you should look at doing this each year. Making sure your latest offers are on there, so that it truly reflects you as a business now. Making sure it works correctly on mobile and tablets, is a must do on an annual basis, but especially if you’re expecting more traffic around Christmas time.
However, if you don’t have time, you should make the most of what you do have. Perhaps you could work with whoever runs your website, and each day ‘hide’ a small festive image on one of your pages. This seems to have worked for a number of companies. For example we may hide an image of The Marketing Dogs, Chops and George in one of our festive blogs, or on one of our services pages. Visitors to the site can then contact you to win a prize. Which could be money off their next purchase, a gift card or a small festive hamper. Whatever makes sense for your business, and is enough to entice people to look for it.
This will not only get people excited to check your website every day. But will get them looking through every page, which may inspire more sales in itself.
Send Christmas Cards
We’ve spoke a couple of times on sending Christmas cards. If you haven’t planned anything for your loyal clients or customers, maybe it’s time to think about sending some branded cards. Not only does this say that you are thinking of them, and are grateful of their business. It also keeps you in the forefront of their mind, so they know to return to you in the New Year.
Christmas cards can take a bit of planning. Especially if you are looking at bespoke, branded ones. But most marketing agencies or graphic designers should be able to help you out, if you know you want to send them and can get organised quickly.
If you’re looking to implement the above, then why not give us a call, and let’s see how we can work together on your festive projects.