Marketing for Beginners x5 tip series #41-45

Marketing for beginners

Marketing Tips 41-45

some tips on marketing for beginners below, here they are listed and then explained in more detail further down.

  1. Influencer Marketing PRO, it can be a great way to reach your target audience, choose your influencer wisely!
  2. Influencer Marketing CON, it can be an easy way to lose control of your brand, be careful with whom you associate your business!
  3. Don’t forget to include relevant visuals in your content, people are much more likely to engage with the piece.
  4. Make sure your website is device responsive, people check you out on mobile quickly first, then research via desktop later. Stay on the research shortlist.
  5. Marketing reminder, you’ve forgotten to listen to your customers, they are the ones with most of the answers.

Marketing for Beginners 41.

marketing for beginners

‘Influencer Marketing PRO, it can be a great way to reach your target audience, choose your influencer wisely!

I will explain influence marketing quickly before we start. In its most modern form, it takes the shape of popular vloggers, bloggers and celebrities promoting your products for you. In the past it looked like Frank Sinatra promoting cigarettes or Formula 1 drivers wearing watches and baseball caps! We have all seen Formula 1 drivers scratching their noses or wiggling an ear, to show of a Rolex or a Breitling.

It’s a powerful way of messaging your brand, so choose your influencer to suit your product. You can choose one with millions of followers, or one with fewer but with more relevance to your product. Each is good but make sure it suits your brand and your target audience first. There are systems out there to help you find, contact and manage this process, take some advice for one that will suit.

Marketing for Beginners 42. (no image – see 41. and read 43.)

‘Influencer Marketing CON, it can be an easy way to lose control of your brand, be careful with whom you associate your business!

Your brand is important, we know this. We also know that because of all the hard work put into developing your brand, you now have all the tools to use its messaging consistently. It gives you the control over your messaging and visibility. Now also given the fact you are considering influencer marketing, you are potentially giving that control away to a certain extent.

Can you pass on the brief to the influencer? In most cases yes, but this needs to be transmitted in detail and in some cases where the influencer is really popular, busy and has many people knocking on the door, this communication can be lost in translation.

There is something else to consider, you need to study track record, personal opinions and possible downfalls for each influencer. Unless they are squeaky clean make sure they are not going to ruin their own and in turn, your reputation by doing something stupid either now or in the future. We have all seen scandals associated with popular people, be careful of your brand, you are its guardian, not them.

Marketing for Beginners 43.marketing for beginners

‘Don’t forget to include relevant visuals in your content, people are much more likely to engage with the piece.

I don’t have to spend much time on this subject, you need visuals, pictures and video. You need to make your visuals relevant to your content and if you can, make them thought provoking. The aesthetic also allows a greater understanding for the ideas you are hoping to promote. The greater the impact, the more ‘memory’ it will provide.

Use your own content whenever you can, keep it professional. Be careful when copying them from the web, so try and use royalty free picture sites and paid for ones for the best images. There are loads out there! Try Pexels for some images. When your looking for, or producing the right visual, original is best!

Marketing for Beginners 44.

marketing for beginners

‘Make sure your website is device responsive, people check you out on mobile quickly first, then research via desktop later. Stay on the research shortlist.

The world is still a busy place, many would say that its becoming busier with all the time saving gadgets and apps out there to enable more productivity. Arguably one of the greatest catalysts for this development is mobile communication technology, pads tablets and phones. People use them to research work, products and places. It’s a quick and easy way of producing a shortlist to study later whilst you are on the move. They are the visual forum for consideration, so once the quick information has been digested, many people use a larger device later to make their decisions.

If your website is not device responsive and difficult to read or scroll through, you are cut from the list instantly, your credibility is ruined and you’re out of the game. You consider yourself professional, make sure you are found that way. Don’t skimp on the detail or investment in development.

Marketing for Beginners 45.

marketing for beginners

‘Marketing reminder, you’ve forgotten to listen to your customers, they are the ones with most of the answers.

Sales and marketing have come a long way. The days of not letting someone leave the room until you have a signature on the page are long gone. Yes, you did have to listen to the customer to close the doors of the sale, listen and consider the objections to close them down. But this was when you were at the decision stage. Nowadays you need to understand your target audience in more detail and before you’ve even met them. Indeed, the way retail is going for example, one day you are never going to meet your customers face to face again! It’s an idea you get some of them in a room every now and again.

If your marketing has not considered your target audience, what they think and how they remember you, it’s time to pack up and go home. Your marketing is not all about what you think the customer needs, it’s also about what your customers think they need. It is how you are perceived, it’s you adapting to the market and how you refresh and develop your marketing. Listen to your customers, have your staff take notes, take it seriously, action it. If you haven’t done it for a while, if you’ve forgotten them, plan to do it asap.

 

Your Call to ‘Marketing Action’

If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752.  Ask Richard about our free ‘business focus’ consultation. Alternatively email richard.brooks@themarketingpeople.com

Challenge yourself, challenge your business, create more opportunities to sell.