Marketing for Beginners Tips 46-50
- Blogging is an amazing tool, keep it entertaining, educational and not too salesy. You can spark a conversation so prove your knowledge.
- Hire a small marketing agency, make sure they are qualified, provide in house services and have years of experience, don’t believe the hype from the ‘gurus’!!!
- Where are your customers, where do you want them to be? Think about this when developing your comms, ads and SEO.
- Offer delightful service, added value, offer incentives to support your brand, loyalty programs can take many different forms. How can you make an impact?
- People love to like, share, repost and retweet pictures they are in! What are you waiting for?
Marketing for Beginners Tip 46.
‘Blogging is an amazing tool, keep it entertaining, educational and not too salesy. You can spark a conversation so prove your knowledge.’
Blogging is an amazing tool, but don’t forget, nobody will care for your blog if all you do is talk sales, products and offers. People want to be entertained, they want to be educated. Your good at what you do, let people know how you do it, who you work with, your highs and lows, fun and success. You can diarise, you can compare, give advice and invite questions.
Once people trust you, they will consider your product, service or offers. Product comparisons are good, and you can slip your product in. People look for this type of comparison stuff, but be careful in your tone. Nobody minds the referral to your business at the end of your blog. We all know you are in business, we just don’t want it shoved down our throats. Blogging keeps your site fresh, it helps with SEO and Google loves fresh, well written and relevant material to crawl and index.
Marketing for Beginners Tip 47.
‘Hire a small marketing agency, make sure they are qualified, provide in house services and have years of experience, don’t believe the hype from the ‘gurus’!!!’
The marketing environment is littered with bedroom marketers armed with nothing, but some design software and a box set of ‘The Apprentice’.
Beware… although many of them are in fact quite talented, they lack the qualifications and business experience to really get things right for you. It’s not hard to produce a pretty picture. Often businesses consider a young marketing employee to run the marketing. This does not guarantee success. If this costs you up to £16000 per year, minimum, then why don’t you hire a small professional agency on a retainer? You will get a full department, fully qualified and experienced for probably much less per year than hiring a full time, inexperienced employee.
Get your marketing right, it’s your livelihood. Either pay for an experienced and possibly expensive employee, who has a great track record, or hire an agency to do it for you. Being good at IT, adept at photo filters and being able to use an office printer is no qualification for marketing.
Marketing for Beginners Tip 48.
‘Where are your customers, where do you want them to be? Think about this when developing your comms, ads and SEO.’
Don’t forget where you are!? I know this sounds obvious but you can get loads of visitors to your website, and yet they are no good if they are half way across the world and you’re a ‘dog groomer’ in Grimsby.
Lots of businesses forget to provide SEO for their location, or prescribe their ideal regional customer. There are many ways to provide local SEO and other marketing outputs for your business website or location. Providing good direction throughout your site and in your blog can do this for you as long as it stays relevant and within your well written content.
Of course, we would like to provide marketing consultations, advice and service for businesses in the UK and in the West Midlands region. In fact, our marketing service is great for local business based in Burntwood, Cannock, Stafford, Lichfield and Burton. We are part of the Greater Birmingham Chambers of Commerce, Chase Division. These key words are now in context and relevant to this blog and this marketing tip. You can provide an article for each area, based on your service and your customers testimonials, there are so many ways in which to do it. See what we did there?
Marketing for Beginners Tip 49.
‘Offer delightful service, added value, offer incentives to support your brand, loyalty programs can take many different forms. How can you make an impact?’
This comes into your 3 stage marketing strategy, pre-marketing, marketing and re-marketing. This one comes under re-marketing. Re-marketing tactics will include some aspects mentioned in this tip, delightful service, added value, incentive and loyalty schemes, free gifts and even excellent dispute resolution.
Amazon excepts all returns, in fact they have cornered the market in it, it’s this delightful service that makes people come back for more and more every time, they recommend, they refer. This is one of the most powerful ways to re-market your business, through word of mouth. How can you make an impact on your customers, what can you give back? Look at every detail of your service and make strides to improve each incrementally, until your service really delights. This is great marketing.
Marketing for Beginners Tip 50.
‘People love to like, share, repost and retweet pictures they are in! What are you waiting for?’
So if this is the case, how can you get your customers to post pictures of themselves on social media. At your event, holding your product, wearing your gear? People love to do this especially if it’s a competition, or with a celeb, or doing something funny. Think outside of the box, or have a creative team provide this for you. Share, promote, like, follow, name and make it fun!
Your Call to ‘Marketing Action’
If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752. Ask Richard about our free ‘business focus’ consultation. Alternatively email email@example.com
Challenge yourself, challenge your business, create more opportunities to sell.