- Email newsletters are a great way personalise your business, tell customers about your staff, projects, successes, benefits and special offers. People buy from people.
- Tell people about your customers, be proud of your service, their benefit is yours.
- Keep control of your marketing. A full-service agency can be one of the best ways to do this, it saves time, money and rules out any breakdowns in communication.
- Be aware of conceptual marketers, creative ‘gurus’ and overblown promises, if it sounds too good to be true, it often is.
- Your marketing strategy, campaign and tactics are now working! Doh! you’ve forgotten your lead capture and the sales process is leaking. Don’t forget to consider this in your initial plan.
Marketing Tips 56.
‘Email newsletters are a great way personalise your business, tell customers about your staff, projects, successes, benefits and special offers. People buy from people.’
This is such a great way to engage with your customers. Don’t just keep throwing products and prices at people, tell them about your staff, team building activities and successful individuals. Tell people how well qualified they are, what great service they have supplied and what their day consists of. Give them some character, some personality and most importantly, make them real. People buy from people and not just the brand, make the people part of your brand. Your brand can then successfully market the benefits of your offer around this personal touch. A ‘Special Offer’ isn’t always about the price!
Marketing Tips 57.
‘Tell people about your customers, be proud of your service, their benefit is yours.’
You can talk about your customers too! Its brilliant to advertise some super testimonials for great products, great experiences and great customer service. Even if someone has a bad experience, tell people how you put it right, people also want to know what happens if things go wrong, because inevitably they do! Tell people how your excellent customer service resolved an issue quickly and with a positive outcome. Shed a positive light on everybody and everything, customers, competition winners, brand champions, all food for marketing thought and for potential new customers. These customers will remain loyal, because you proved you can deliver. The benefits you have given your customers will benefit you in kind, don’t be afraid to ask for a report, a write up or a testimonial. Good service = Generous Customers, their benefit is yours.
Marketing Tips 58.
‘Keep control of your marketing. A full-service agency can be one of the best ways to do this, it saves time, money and rules out any breakdowns in communication.’
Put your hands up if your guilty of any of these below!
- You pay monthly to a social media company to put out a daily/weekly post
- Your cousin has done your website on the cheap…
- You always find the cheapest printing service on the market and get ‘free design’ wherever possible
- You react when its quiet and don’t plan whilst its busy
- Another separate business manages your SEO, but your still not getting any leads from your website?
- You pay your marketing manager just over a minimum wage per year to manage all of this, but they are not really qualified in any marketing methods, convention, strategy and intelligent creative design, they don’t understand SEO or how to build a website properly, but hey its not costing you much and they are young and creative?
Typically this approach does not work! You can see why you end up with multiple, inconsistent and frankly poor marketing outputs that remain reactive and not proactively planned. If you employ a marketing agency, you get a whole professional, experienced and talented marketing department for much less than a salary, with everything above created, launched and printed inclusive! Consistent, continuous, creative, intelligent, on time and on brand! Don’t make these mistakes, its not as expensive as you think!!!
Marketing Tips 59.
‘Be aware of conceptual marketers, creative ‘gurus’ and overblown promises, if it sounds too good to be true, it often is.’
The market is flooded with bedroom marketers who do nothing more than shout about their own creativity louder than anyone else. Just because they are bouncy and fun, does not mean they are creative, realistic, considered, effective marketers. Don’t be fooled by the following statements.
- Influential Marketer
- Creative Ninja
- Marketing Guru
- Marketing Entrepreneur
- Master of Marketing
Look for case studies, qualifications, an office, signs of success? We are not just talking about a Maserati in the car park! I’m not saying all of these people aren’t the real deal, but just be careful, they cannot all be the worlds greatest marketer, can they?
Marketing Tips 60.
‘Your marketing strategy, campaign and tactics are now working! Doh! you’ve forgotten your lead capture and the sales process is leaking. Don’t forget to consider this in your initial plan.’
We have seen loads of instances where ‘marketing paradise’ has been reached. Your SEO is amazing attracting loads of Website visits, your phones are ringing off the hook with inbound sales inquiries and your flyers have brought people in off the street to talk to you. Hang on, something is wrong, you’ve only got one sales person to convert the sales, your website cannot capture data and your CRM is only a spreadsheet and that won’t really automate your vast database of new client sales leads!?
Marketing can and should also provide the link between successful marketing and your sales department. It should look at how you will convert the leads it produces, otherwise the marketing is pointless. On the other hand, some businesses start with the sales people first, but give them no tools to market with, so your sales become an uphill struggle with no marketing.
Marketing should create the opportunities to sell, give your salespeople the tools to convert and then enable a feed back into a marketing funnel, once the sale is lost or complete. Make sure you consider this from the very beginning. Ask your marketing department or agency to look into this before you embark on any strategy or campaign. Sales and marketing should work together, make sure each infrastructure is solid enough to support the other and vice versa, communication between the two is vital.
Your Call to ‘Marketing Action’
If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752. Ask Richard about our free ‘business focus’ consultation. Alternatively email email@example.com
Challenge yourself, challenge your business, create more opportunities to sell.