Marketing Top Tips x5 tip series #31-35
- If you’re not sure of the results in your SEO audit, have a professional look into how it can be changed, updated or even managed for you.
- Social media likes and shares can really get around a target audience like wildfire, use it wisely, make sure it fits your business.
- Now you’ve successfully developed some marketing for your target audience, now learn more about re-marketing, to continue the customer conversation
- Digital marketing, keep adding something new, try different visuals, change one thing at a time, test and analyse.
- Detach yourself emotionally from favourite colours, business names and your opinion, your vision may not be shared by your customers, research and follow your brief.
Marketing Top Tips 31.
‘If you’re not sure of the results in your SEO audit, have a professional look into how it can be changed, updated or even managed for you.’
There is so much to think about when you look at your SEO. Not only that, SEO guidelines are changing like the wind! Once the audit is complete, talk to somebody who knows what they are doing. An SEO expert or marketing agency will be able to translate the data into real changes for your site.
The Expert should be able to change content, titles and pictures. He or she can change the flow of your website to enable faster and more efficient navigation, both for your customers and the robots that crawl through it.
Just be careful of ineffective SEO businesses that do little to nothing for your money. It’s also likely that you will need to update your SEO regularly, so look for someone who can provide a cost-effective SEO management package.
Marketing Top Tips 32.
‘Social media likes and shares can really get around a target audience like wildfire, use it wisely, make sure it fits your business.’
It goes without saying, so this is a reminder, you must not let social media success go to you head. We all know that social media is a powerful tool and a successful post can provide massive visibility. Consider these posts very carefully, write guidelines for yourself or staff that post them, create your brief.
Posts need to be fit for each individual platform and most importantly, keep them politically correct at all times. An over edgy post could make or BREAK your business. Think about your business, consider your competition, think about the platform and really take care of your target audience.
Marketing Top Tips 33.
‘Now you’ve successfully developed some marketing for your target audience, learn more about re-marketing, to continue the customer conversation.’
Now the brief has been completed, you have produced your marketing and transmitted this to your target audience. What is it you need to do now? Re-marketing is a way to keep your business in view, re-market to your customers, educate, solve and continue the conversation.
There are many ways to do this, far too many to list here, but it is very important. You need to capitalise on all the hard work you have already completed.
For example delight your customers with follow up emails and a phone call, maybe a gift, keep it personal and light. The more you do this, the more your customers will become your marketers, recommending your business to friends and associates. This is definitely one of our marketing top tips, develop it over time.
Marketing Top Tips 34.
‘Digital marketing, keep adding something new, try different visuals, change one thing at a time, test and analyse.’
Don’t be afraid to try something new, follow your brief but try a different image or visual in your digital marketing. This could make a huge difference to the interaction of your customers. If you have a website, a blog or a social media post that does well, try to improve it.
Don’t change the whole page, change one thing at a time so you can measure the results. Change or replace the previous item, maybe even put it back to the way it was. Remember that SEO takes time, so measure these changes over relevant periods of time for the type of digital marketing it represents.
For example, some of this digital marketing does not require SEO, so measure these over a different period of time or alternatively a different effective metric. Challenge yourself and challenge your team to measure its success, don’t just fire out posts willy nilly!
Marketing Top Tips 35.
‘Detach yourself emotionally from favourite colours, business names and your opinion, your vision may not be shared by your customers, research and follow your brief.’
This has been mentioned before but it cannot be said enough. Your opinion is not always right. It is your target audience we are marketing to not yourself, not your family and not your friends. Your colleagues and associated circle will be nothing but complimentary to you, it may not prove to be the truth.
Put a bunch of strangers in a room with your marketing and like a family of hungry lions, they will tear it apart before your eyes and ears. It’s worth asking them the questions, without you bearing down on them.
Market research can be invaluable, even if it’s a straw poll. You may not need to spend a fortune on it if your clever in your processes. What do they think of the advert, compared to another? Do they like the colour, the logo, will they remember it? Your brand needs to fit your business and your products, it needs to resonate with your customers and not your ‘personal’ mood board.
Your Call to ‘Marketing Action’
If you want to discuss your business marketing in more detail, why not call us here @ The Marketing People on 01543 495752. Ask Richard about our free ‘business focus’ consultation. Alternatively email firstname.lastname@example.org
Challenge yourself, challenge your business, create more opportunities to sell.