Alloy Heat
SEO to increase brand awareness and provide more opportunities for sales. Brand-related keywords increased by 42% and rankings were significantly improved.
The Client
Alloy Heat Treatment has over 40 years’ experience of heat treatment in aluminium alloys, subcontracting to the engineering, automotive and aerospace industries.
The Challenge
Our client approached us for a solution to strategically improve their search visibility, in order to provide relevant inbound enquiries.
Alloy Heat were struggling to obtain visitors to their website and were being outranked by their competitors on search in their niche specialist sector. They didn’t know how to stop this from happening, so they came to us for help.
Our Solution
By looking at their overall online presence, we identified where improvements could be made to rankings that were relevant and would enable them to effectively compete in their sector.
Below are the SEO steps we took to achieve their individual business requirements.
Technical Optimisation
Our initial approach was to focus on reviewing their website from a technical standpoint. By optimising the client’s website, this enabled search engines to crawl and rank efficiently and effectively.
Internal & External Link Optimisation
By reviewing and optimising the internal links within the website, this enables the visitor to navigate the site more effectively, and has improved their user journey.
We have also optimised their outbound links to open in new windows, so the user doesn’t navigate away from the site.
Auditing the client’s inbound links (backlinks) was also completed. This ensures that search engines are aware that the client is maintaining and removing any malicious links which are spam or irrelevant.
Keyword Competitor Analysis
We created a Keyword Competitor Analysis report (as part of one of our SEO packages) which enables the customer to see how they rank against competitors, and allows us to leverage better search results and improve their position in rankings.
Content
Other aspects of their online presence have also been reviewed as part of our wider SEO services.
Suggested new content and updates to both existing and new content has helped with both SEO and on-site interactions.
The Result
In a very short time frame, we’ve helped improve listing rankings and retargeted keywords, helping increase brand awareness and related keywords by 42%.
We’ve also audited the client’s website and achieved a sitewide increase of 5%, by removing errors and making technical improvements to its site speed and load times.
These improvements have enabled more opportunities for the sales team to acquire more contracts and increased their brand awareness online.
We have scope for more improvements and look forward to continuing working together on this collaboration.