Fleximas are a family-run business who supply garden retailers and builders merchants in the UK with a huge range of products from geotextiles and netting, to grass and ground reinforcement to garden decoration.
We have worked with Fleximas for almost 10 years and have carried out a variety of projects for them, including catalogue design, point of sale design, website design and development and email marketing.
The brief: product catalogue design and fulfilment
Fleximas previously had separate catalogues for garden centres and builders merchants. Their brief for 2015 was to combine both catalogues to create one catalogue which appealed to all of their audience, and include new product ranges.
We were also asked to organise and manage the catalogues being sent out to their customers and prospects.
What we did: design and printing
After receiving a detailed brief from Fleximas, we began working on the layout, style and key messages. Once that was signed off we moved on to adding imagery and creating print-ready artwork, and managed the printed process and fulfilment process.
To make their audience aware of the new catalogue, we also designed and managed an email marketing campaign which was sent out as the catalogue was delivered.
The final result was a 76-page catalogue which was sent out to clients and prospects. It was met with positive feedback, generated sales from existing clients, gained Fleximas new customers and helped them increase their turnover by 20% on 2014.