Client: Xtreme Training Centre
Xtreme Training Centre are a Norton Canes-based gym, who take a real interest in their members and helping them achieve their goals, a balanced diet, and healthy lifestyle.
We rebranded the gym last year after a change of ownership and have assisted them with a number of marketing activities since then, including website design and development, graphic design for flyers, and branded clothing.
The brief: branded clothing
Xtreme Training Centre asked for a range of branding clothing, including t-shirts, vests, hoodies, and leggings, in a different colours. Their aim was to provide their staff and personal trainers with branded clothing, and sell clothing to their members and non-members to help promote the gym in the local area.
They also asked for specialist items, such as boxing shorts and robes, for one of their members, Sean Davis, to wear at boxing events.
What we did: design, supplying artwork and managing production
To make sure the brand stood out and was still recognisable, we created a design and tweaked the branding for each colour and pattern.
We then sourced garments to supply to the printers, along with high-quality print-ready artwork.
Before handing the clothing over to the client, we quality checked each garment to make sure there were no mistakes. Though a small mistake may seem insignificant, it’s our aim to ensure everything is of the highest quality as small errors can affect brand perception.
The clothing promoted the gym and assisted in increasing membership, as well as making the staff easily identifiable.