Results: How does your Company Show Goodwill at Christmas?

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How does your company show goodwill at Christmas results

The results are in! What got the most votes in our recent Linkedin poll to understand how companies show Customer Goodwill at Christmas?

As there are alarmingly only 56 sleeps until Christmas. We were interested to know how businesses prepared to show goodwill to clients during the run up. That’s why we created a Linkedin Poll to understand how the approach varied.

The run up to this exceptionally busy period can often be stressful in terms of getting projects completed. Managing the short month and getting the New Year off to a healthy start. It is easy to become complacent and forget to thank those customers, clients, partners and associates that have helped you deliver your business over the year.

Alternatively, some businesses perhaps see the promotional and marketing opportunities that come with the Christmas period, and see this time in terms of revenue generation.

We were encouraged by the results and pleased to see that even in challenging markets, our peers within shared Linkedin Groups are happy to dig deep and give thanks.


We’re interested to know how companies show customer goodwill and/or market themselves at Christmas. Does your Company:


LinkedIn Christmas poll - how do you show goodwill at Christmas


Send a printed Christmas card: 20% of respondents did this

Send an email Christmas card: 20% of respondents did this

One of the above plus a Christmas gift: 40% of respondents did this

One of the above and a link to a promotion: 10% of respondents did this

Just run a Christmas marketing promotion: 10% of respondents did this


For advice on all things seasonal when it comes to marketing please feel free to browse the rest of the category.

If you live in the Burntwood, Lichfield, Cannock or Staffordshire area and require some help or advice with your marketing, why not see what we can do. Take a look at our case studies, and call us on 01543 495752 and book a no obligation meeting with us today.

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