How well is your website holding people’s attention? Are they staying on a page for a while and then moving through to another page or are they clicking straight back to a search engine after four seconds?
We’re bombarded with more information than ever so it’s no wonder our attention spans are getting shorter. Add our busy schedules to that and that means we haven’t got time to waste on websites. Especially ones that don’t grab our attention instantly or that make it hard for us to find what we want.
If your analytics is showing that people aren’t staying on your website for as long as you’d like, take a look at our tips for encouraging people to stay on your website.
Does your website load quickly?
We’re expect a website to load pretty much instantly so we aren’t prepared to wait 15 seconds for a website to load.
Use Google’s PageSpeed Tools to identify how you can improve the loading time of your website.
Does your website look confusing and cluttered?
If people arrive at a confusing and cluttered looking website they won’t stick around. They won’t want to try and figure out how to find what they’re looking for.
When designing or redesigning your website make sure that the result is a simple looking and easy to use website. One that doesn’t overwhelm visitors with too much choice.
Is it obvious where to go?
Similarly to the above point people won’t waste their time trying to figure out where they’re supposed to go next.
Make sure your navigation is user friendly and your calls to action lead people through the website. And hopefully down the sales funnel.
For example, if you want people to take a look at your offers, make sure there are calls to action telling people about them and telling them to view them.
How good is your copy?
Most people will scan copy rather than read every word on a page. But that doesn’t mean that’s an excuse to use poor copy on your website.
Make sure your copy is well written, informative, formatted and broken up into small paragraphs to make it easier to read.
It’s also important to make sure the font you’re using is easy and big enough to read. As well as stands out from your background. For example, black text on a white background is easy to use. But grey text on a dark grey background will be hard to read.
Is it obvious what you do / sell / offer?
Go onto any page of your website and take a look at it; is it obvious what you do? If not, you need to make sure it’s clear to anyone visiting any page of your website what you do.
If your SEO is good people will arrive at your website on pages other than your homepage.
What do your images look like?
The saying ‘a picture is worth a thousand words’ is true, we’re naturally very visual.
What more encouragement do you need to make sure your images are perfect?
Use clear images and if you’re showing product images make sure they’re well lit, clear and show the product from a number of angles.
If your website isn’t generating leads and sales for your business, get in touch to find out how we can design and develop a website that benefits your business. Give us a call on 01543 495 752 or fill in our online contact form.
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