Following on from the renaming and repositioning of SSC Learning to edo earlier this year. They couldn’t wait to get out there and start telling people about how edo could benefit businesses and help learners.
Once we had completed the rebrand. Designed and developed their website and updated all of their social media to include their new name and branding. We began working with edo to do their marketing, beginning with their email marketing.
In the past they had tried email marketing, including their own internal emails. But had never really seen any benefit from it.
After many years of providing solutions and training in the care sector. edo have a really good understanding how people working in that sector felt about apprenticeships. And their concerns about taking out a loan to fund their qualifications.
This meant that marketing messages need to be targeted and relevant to the decision makers. To inform and reassure them that funding doesn’t have to be as scary and confusing as it sounds.
We worked closely with edo, utilising our combined knowledge of the care sector to develop messages which showed the decision makers empathy and understanding. And provided them with a real solution and links to pages on their website which contained more information.
After developing the key messages and calls to action, we designed and built three different versions of the email. A plain text version, a HTML version and an online version. All of which were mobile optimised, meaning that any type of client or prospect would be able to view the email. Before sending the email we also ran it through the spam checker on our email marketing software to ensure it would get through spam filters and into recipients inboxes.
Just 20 minutes after the email was sent, edo received an inbound call from a prospect. Who had read the email and visited the website, and following a conversation they are now a confirmed edo client.
The good news doesn’t stop there. That phone call was the very first inbound lead edo have ever had, as both edo and SSC Learning. So the edo team couldn’t be happier.
After seeing the results they received from their first email marketing campaign, they are chomping at the bit to get on with some more. As a result we are going to work with them to create email invites for their launch party. And run email marketing campaigns about qualification funding and how edo are able to help recruitment companies.
Here at The Marketing People it’s really important to us that our work benefits our clients. That it provides them with good opportunities to sell their products or services, so we’re never happier than we are when we find out that our work has helped a business gain a sale or a new customer.
If you’re a business based in Burntwood, Lichfield, Cannock, Staffordshire or the West Midlands and are looking for marketing that really works, get in touch to find out how we can benefit your business. Call us on 01543 495 752 or email us at firstname.lastname@example.org
If you’re a business owner looking to develop your workforce’s skills or you’re looking to further your education, whether you’re a jobseeker or in employment, visit edo’s website to see if they might be able to help you.