Proof that Great Email Marketing Messages Generate Leads.

edo email image

edo email image

Following on from the renaming and repositioning of SSC Learning to edo earlier this year. They couldn’t wait to get out there and start telling people about how edo could benefit businesses and help learners.

Once we had completed the rebrand. Designed and developed their website and updated all of their social media to include their new name and branding. We began working with edo to do their marketing, beginning with their email marketing.

In the past they had tried email marketing, including their own internal emails. But had never really seen any benefit from it.

 

The Challenge

After many years of providing solutions and training in the care sector. edo have a really good understanding how people working in that sector felt about apprenticeships. And their concerns about taking out a loan to fund their qualifications.

This meant that marketing messages need to be targeted and relevant to the decision makers. To inform and reassure them that funding doesn’t have to be as scary and confusing as it sounds.

 

The Answer

We worked closely with edo, utilising our combined knowledge of the care sector to develop messages which showed the decision makers empathy and understanding. And provided them with a real solution and links to pages on their website which contained more information.

After developing the key messages and calls to action, we designed and built three different versions of the email. A plain text version, a HTML version and an online version. All of which were mobile optimised, meaning that any type of client or prospect would be able to view the email. Before sending the email we also ran it through the spam checker on our email marketing software to ensure it would get through spam filters and into recipients inboxes.

 

So What?

Just 20 minutes after the email was sent, edo received an inbound call from a prospect. Who had read the email and visited the website, and following a conversation they are now a confirmed edo client.

The good news doesn’t stop there. That phone call was the very first inbound lead edo have ever had, as both edo and SSC Learning. So the edo team couldn’t be happier.

 

Next?

After seeing the results they received from their first email marketing campaign, they are chomping at the bit to get on with some more. As a result we are going to work with them to create email invites for their launch party. And run email marketing campaigns about qualification funding and how edo are able to help recruitment companies.

 

Here at The Marketing People it’s really important to us that our work benefits our clients. That it provides them with good opportunities to sell their products or services, so we’re never happier than we are when we find out that our work has helped a business gain a sale or a new customer.

 

Contact Us

If you’re a business based in Burntwood, Lichfield, Cannock, Staffordshire or the West Midlands and are looking for marketing that really works, get in touch to find out how we can benefit your business. Call us on 01543 495 752 or email us at contact@themarketingpeople.com

If you’re a business owner looking to develop your workforce’s skills or you’re looking to further your education, whether you’re a jobseeker or in employment, visit edo’s website to see if they might be able to help you.

Email Marketing Campaigns That Deliver – Browns Distribution

email marketing campaigns that deliver

email marketing campaigns that deliver

Email marketing is a simple and easy way to reach your customers. Better yet it allows you to easily segment your customers and send each group an email targeted to them.

After working with Staffordshire based Browns Distribution at the end of last year to rejuvenate their brochure for the New Year ahead. They engaged our email marketing services to help them introduce their brand to prospects.

The aim of the email campaign was to introduce prospects to the brand. To ensure that existing clients were aware of their full range of services and ultimately, to generate leads and sales over a series of three emails. The email campaign is also being supported by a direct mail flier, which also lists their services.

To ensure their email was successful and beneficial to their customers and prospects. We worked with the team at Browns Distribution to create a list of key messages which needed to be included in the email.

After working out the key messages and calls to action, we were able to create a visual. Then build an email which was inline with Browns Distribution’s branding and would get through contacts spam filters.

Before sending the email we also asked Browns Distribution to update key areas of their website. So that the website would support the email campaign and encourage any visitors from the email to download their brochure.

Our Email Marketing Works

The email successfully generated leads for Browns Distribution. One of which was a prospect they had been trying to get in touch with for the past 12 months and had been refused through the normal sales channel.

Using the stats, open rates and click throughs from the reporting system. The Browns Distribution Business Development Team were also able target effective follow ups.

If you want an email marketing campaign which works and delivers against your goals, get in touch with The Marketing People to find out more. Call us on 01543 495 752 or email us at contact@themarketingpeople.com