10 email marketing tips to help you improve your email campaigns

10 email marketing tips to help you improve your campaign

10 email marketing tips to help you improve your campaign

Email marketing can be a bit of a minefield. So we’ve put together 10 quick tips for creating and sending an email to help you generate leads and sales.

Make subject lines interesting and short

Think of your subject line as a news headline. It needs to be short and interesting to pull people in.

Keep keywords and the real interest part as close to the start of the subject line as possible. In case some people’s devices don’t show the entire subject line.

Don’t use these words…

There are some words that set off spam filters which mean your emails may end up in the spam folder.

There are some words we immediately associate with spam such as ‘free samples’ or ‘be your own boss’.

You may have to use some words which are considered ‘spammy’ such as ‘free’. But use your own discretion and where possible switch a spammy word for a less spammy word.

Click here for a list of 100 words you shouldn’t use in emails.

Make it mobile friendly

As more and more people buy smartphones and tablets the number of people opening their email on mobile devices increases.

A study by Litmus found that in 48% of emails were opened on a smartphone or tablet.

The percentage of mobile opens will vary between each sector and business. But the point is that you shouldn’t be ignoring those mobile users.

If your email can’t be viewed properly on a phone or tablet, the chances are the recipient will just delete your email.

Split test subject lines

It’s important to test two or three subject lines when running an email campaign. So you can begin to figure out what works, and what doesn’t work, with your audience.

You can use results from split tests to make sure subject lines you create in the future appeal to your audience.

Include an unsubscribe link

You need to include an unsubscribe link in your email somewhere to allow people to opt-out of receiving your emails.

Proofread it!

After you’ve finished writing your email, give yourself a short break from it. Go back to it and imagine you’re reading it for the first time. You’ll probably notice a few errors you didn’t spot earlier.

Get someone else to proofread it

It really pays to get a fresh pair of eyes to look over your copy. As they’re more likely to pick up errors because you know the copy. So you probably aren’t looking at it in great detail.

Check your links

As well as checking your copy you need to check the links work and go to the right place.

Make it count!

Make sure your email means something to recipients and that it encourages them to do something which appeals to them.

Always ask yourself ‘so what?’. Okay, so it’s a nice email about an offer we’re running but what does this mean to my customers or prospects?

If you do this your marketing messages will appeal to your recipients and mean something to them.

Monitor it

You don’t just get to sit back after your email has been sent. Keep monitoring it and look at open rates, click through rates, whether anyone converted from the email and keep an eye on replies.

Looking at your data can help you improve future email campaigns.

We hope our 10 quick email tips have been useful and will help you create emails which bring real benefit to your business.

If your business is based in the Burntwood, Lichfield or Staffordshire are and needs help creating email marketing campaigns that generate leads or sales get in touch to find out how we can help.

Email Marketing: Five Best Practice Tips for Subject Lines.

Email marketing five best practise tips

Email marketing five best practise tips

You know what it’s like yourself, you have an inbox full of emails and you have no intention of reading them all; you just scroll down looking at subject lines waiting for one to catch your eye. So what can you do to encourage people to open your email?

Subject Length

First off, most email clients are only able to display somewhere between 30 and 50 characters and mobile devices will show even less, about 20 to 30 characters. This means ideally you don’t want your subject line to be longer than 50 characters and if the majority of your opens come from mobile devices, it needs to be even shorter.

If the majority of your emails don’t come from mobile devices, then try and ensure your main keywords are within the first 30 characters so that your subject line interests anyone who does use a mobile device.


Create Urgency

It’s really important to try and create urgency and to make your recipients stop and want to open the email right away instead of telling themselves they’ll read it later and completely forgetting about.

For example if you are emailing your customers to tell them that there’s an offer ending soon make sure you get that urgency across by using the words ‘ends soon’, ‘ends today’, ‘ends tomorrow’ etc.

Another thing to bear in mind that using ‘Re:’ and ‘Fwd:’ at the beginning of your subject line to try and trick your recipients into believe a friend has forwarded the email onto them may well annoy them and leave them feeling tricked of scammed.


Clear Subject Lines

Be honest with your customers and make it obvious and clear what the email is about. If your subject line says one thing and your email is really about something else, they may feel tricked and won’t bother reading the rest of your email.

Make sure your subject line also contains keywords which will mean something to your customers. You should have a good idea of what kinds of keywords your customers use, but if not check your websites Google Analytics which will be able to show you what people are searching for to reach your website.


Words and things to avoid

There’s a lot of debate over whether a certain word or phrase in the subject line will get you caught in a spam filter, it’s more likely that your email will be marked as spam due to a number of things rather than mentioning a spammy word in your subject line.

However as best practice avoid the obvious spammy words such as; act now, extra cash, no obligation, money back guarantee, limited time, click now etc. If you do use a word which is associated with spam and you do get through spam filters, the recipient may well think your email is spam because the words ‘limited time’ to them sets alarm bells ringing.

As well as avoiding obvious spammy words;

  • Don’t write your entire subject line in caps
  • Avoid exclamation marks
  • Avoid using different fonts
  • Don’t put unnecessary g  a  p  s between characters or use numbers and special characters in the place of letters


Test, test and test again

When coming up with a subject line write a list of all the possible subject lines and keep revising subject lines which sound good until they sound great.

A good way to improve your subject lines is to look at what emails you’ve opened recently because the subject line interested you; what was it that caught your attention and made you open the email? Also put yourself in the customer’s shoes; is this subject line something they would open?

Once you’ve got a list of a few great subject lines select three of the best and use these as a split test for your email campaign.

After you’ve done a few campaigns and looked at the results of your split tests, you’ll begin to get a good idea of what your customers like and what interests them the most and equally as important, what doesn’t interest them or get them opening your email.


Contact us

If you’re a business based in Burntwood, Cannock, Lichfield, Staffordshire or the West Midlands and need help creating opportunities to sell your products or services though email marketing, get in touch with us to find out how we can benefit your business.

You can get in touch with us by calling us on 01543 387 047 or email us at contact@themarketingpeople.com