This year, our client Veriserv relocated their head offices from Burntwood to Park Plaza, Cannock. The exciting move meant they required new signage and a change of company address on various touchpoints of the business. We supported Veriserv during the transition to ensure a smooth and quick change of address that was not disruptive to their staff or customers.
We began by scoping the location of the new premises to determine the type, size, location, and quantity of signs required. The layout of the business park is not straightforward making it hard for visitors to locate Veriserv’s reception.
We, therefore, designed specific directional signage to be placed throughout the site. We were asked to create and implement signage throughout the car park to clearly signpost where staff members, delivery drivers, and visitors should park their vehicles.
For the main building signage, it was important the lettering could be read from the main road away from the business park, to advertise Veriserv’s presence in a new location. The designed signage was relevant to the business and its branding, to suit the needs of the corporate head offices.
During the scoping, planning, and creation of the signage, visuals of the proposed designs in situ were submitted for approval before production and installation, allowing the customer to see precisely what would be installed.
Veriserv’s address is featured on multiple touchpoints of the business, including the website, related online processes, letterheads, business cards, and email signatures. We ensured each of these touchpoints were updated accordingly to avoid any inconsistencies when it came to their communications with clients.
At The Marketing People, our services ensure our clients and their requirements are supported from concept to completion, and we take care of all aspects when it comes to implementing new signage. As a fully integrated and encompassing marketing agency, we don’t just make the file for your artwork. We consult which signage is best for you and your customers, design the artwork in-house, create, and install the signage without you having to worry- while keeping you in the loop at every stage.