How to Win with Google Ads

Win With Google Ads

Google dominates the search engine market with over 83% of users worldwide, making it the most used search engine on the market. If you want more customers/clients contacting your business, then you need to be advertising on a platform that reaches the maximum amount of people possible - you need to be using Google Ads.

What are Google Ads?

With 3.5 billion daily searches every day, Google is the obvious search engine of choice. So, it’s more than likely that you have already come across Google Ads whilst looking for a gift, restaurant, the latest gadget or simply looking for the meaning of a phrase.

Nowadays we use Google like we used to use Yellow pages; we use it in moments of information gathering or wanting to buy something. We call this ‘the moment of intent’ and there are 3.5 billion moments every day on the Google network.

Google Ads (previously known as Google Adwords) is Google’s online advertising platform that enables you to get your message in front of someone in their moment of intent. It runs on pay-per-click advertising, also known as PPC, which simply means that you only pay when someone clicks on your ad. To find out more about PPC, read our ‘What is Pay Per Click’ blog here. What you pay can also vary massively, so speak to a team member today to see how we can help you get the best out of the platform.

How can you benefit from using Google Ads?

There are many benefits of using Google Ads. Here are just a few:

  • Google has a massive audience as it is the most used search engine; this means that more people will see your adverts!
  • The ability to advertise to both a global and local audience.
  • Adverts can be personalised to ensure you reach your target audience at the right time.
  • Google gives you the ability to advertise to people who are specifically looking to purchase your product/service.
  • You don't need a big budget to get started with Google Ads.
  • Any business of any size can start a Google Ads campaign. You can even create daily budgets so you can be sure that you’re never spending more than you want to.

The different types of Google Ads

There are multiple different ways that you can advertise with Google Ads, here are a few of the most popular ways:

Call Ads

Call Ads do exactly what you would expect; they encourage people to call your business. These types of adverts only appear on devices that can make phone calls. This eliminates any barriers that could stop the user from phoning your business.

For more information about how to get more phone calls, watch our YouTube video.

Using Google Call Ads to create more inbound sales for your business

Display Ads

In order to understand Display Ads, you first need to understand what the Google Display Network is.

The Google Display Network is a group of over 2.5 million websites, apps, and videos that display adverts. It has a lot of advanced targeting options, enabling you to strategically advertise to potential customers who are currently looking for your product/service. This allows you to find your perfect audience.

So, Display Ads are shown all over the Google Display Network in front of the right audience at the right time.

Using display ads to target customers when they are not expecting to see your brand

Google Shopping Network

If you are selling products, Google Shopping is essential. You can put your product right in front of someone that is actively looking to buy it.

For Google Shopping Ads to be successful, you will need a more advanced setup. Once you have the product feed set up with the correct back-end tracking, it can explode your business very quickly indeed. If you need help setting this up then get in touch with a team member today.

Google shopping ads used to promote your product at the moment a consumer is searching for something similar

Search Ads

Search Ads appear in the search results pages on Google, above organic listings. As you can see below, three ads are displayed above any other search results. These three companies are appearing at the top of the page, and the best part is, they only pay when someone clicks on the link.
Appearing at the top of the organic search results can take a lot of time and dedication using many different SEO techniques. Once you’re at the top it can provide many benefits, however, it still doesn’t guarantee that you will be the first website that users see as multiple ads could be displayed before your site. This shows how important Search Ads are if you are a company that has a lot of competition.

YouTube Ads

YouTube Ads can provide a massive opportunity for business owners. By using cookies, you can target customers based upon what they are already searching for, showing your YouTube Ads to interested and potential buyers. Your content can be shown to those customers that have already visited yours or a competitor's website giving you the chance to strike while the iron's hot. Sounds like a winner, right? Check out our video to discover how YouTube Ads can get you more sales.

The best part about YouTube Ads, you only get charged if and when customers watch the full video so make those first 5 seconds before 'Skip Ads' count!


YouTube ads are great for targeting customers that have already been searching for your service / product

How to get the most out of your Google Ads

If you are looking for advice on how to get the most out of your Ads, you may benefit from talking to our PPC expert. We can provide you with specific advice, based on your personal business goals.

In addition to booking an appointment, you may benefit from reading our blog post all about the top 4 tools for Google Ads.

Google Ads and remarketing

Google Ads are great for remarketing, or as some call it, retargeting. This is the practice of bringing past visitors back to your site if they have been a visitor in the last 10 days, for instance, giving you the second bite of the cherry, so to speak.

On average it takes a customer around 21 days to go from thinking about your product/service to actually purchasing. Therefore, without remarketing, you are losing sales. Your business needs to keep in contact with that potential customer over a period of 21-days. Google Display Image Ads are a fantastic way of doing this to increase brand uplift and direct sales.

For more information about the average customer journey and how to optimise it, watch our short 90-second video:

If you have any questions or need any help with your Google Ads, then give the marketing people a call on 01543 387047.