As you will have seen in our last blog, we are looking at print, and more traditional marketing methods this month. Today we’ll be focusing on direct mail campaigns or “snail mail” as it’s sometimes known. At a time when

We’ve spoken in our blogs previously about the case for direct mail, and how it still has it’s place in the marketing industry. But some people remain unconvinced. Even though it is shown that since 2004, letter campaigns marketing response

Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close

Google AdWords works because it is complex, and because every single part of your campaign is a variable. Which is what makes it work for so many companies, but what confuses a lot more. So we’ve put together some basic

We are often asked how to identify which marketing activities will provide the best ROI, and how to stop wasting money on marketing that doesn’t work. In a small business, any purchase is a big purchase, so committing to marketing

A question we are asked time and time again is how a small business with a small budget can make the most out of their marketing. Yes, it’s true that the bigger your marketing budget, the better your marketing can

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Customer Relationship Management (CRM) systems can be a huge asset to a business. They can be your phone book, track your emails, help with your marketing strategy, be your to do list, and even your productivity report. There are a

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When many businesses first come to us, they often say “I don’t know if my marketing is working.” They’ve tried a few different things, but it doesn’t appear to be doing anything other than costing them money. Does that sound

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We’ve all been in the same position at some point where something seems too good to be true, and it is. A company has not been entirely honest with you, and you feel slightly jilted; they set expectations and your

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There are so many options available to us to market our business that it can be hard to know what to spend the time and money on, and what to leave behind. Some companies will try and sell you a