As you will have seen in our last blog, we are looking at print, and more traditional marketing methods this month. Today we’ll be focusing on direct mail campaigns or “snail mail” as it’s sometimes known. At a time when

Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close

Google AdWords works because it is complex, and because every single part of your campaign is a variable. Which is what makes it work for so many companies, but what confuses a lot more. So we’ve put together some basic

We are often asked how to identify which marketing activities will provide the best ROI, and how to stop wasting money on marketing that doesn’t work. In a small business, any purchase is a big purchase, so committing to marketing

A question we are asked time and time again is how a small business with a small budget can make the most out of their marketing. Yes, it’s true that the bigger your marketing budget, the better your marketing can

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Customer Relationship Management (CRM) systems can be a huge asset to a business. They can be your phone book, track your emails, help with your marketing strategy, be your to do list, and even your productivity report. There are a

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When many businesses first come to us, they often say “I don’t know if my marketing is working.” They’ve tried a few different things, but it doesn’t appear to be doing anything other than costing them money. Does that sound

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  You’ve worked hard on your website. Pouring hours of work, creative thinking and money into it. But then someone saw how good it was, and copied all of your content, images, and your brand. In the most positive light,

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Why do people buy things? Most of the time it’s because they have a problem and they need it solving. For example: 1) My computer is too slow, I need a faster one. 2) I haven’t got a dress to

Pre-marketing is part of our three tier approach to marketing. A process we believe is vital for any business looking to grow. What is pre-marketing? Pre-marketing is the foundation stage of any marketing plan to enable business development. Prior to