Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close

It’s been 25 years since CERN made the Word Wide Web technology available to everyone royalty free. The internet has come a long way since then, now allowing us to look at photos of other people’s food, watch animals do

Integrated marketing has always been important, but even more so in the age of the internet and social media. Last weekend’s #ImInWorkJeremy campaign demonstrated that there’s a lot you can learn about integrated marketing from campaign groups. Health Secretary Jeremy