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Virtual reality is slowly creeping through the news articles, and is being eaten up by gadget lovers. But is it a viable marketing strategy, and should you be looking into it? We’re going to take a look at why virtual

2015 has been another fantastic year for marketing. With huge steps forward in the avenues we advertise on, and the way we advertise. We only thought it right to take a look at just a few of the best marketing

So every year there is an abundance of new buzzwords in any industry, and marketing is certainly no exception. If you have been for any marketing consultations this year, or work closely with a marketing agency, you may recognise as

Sales and Marketing should work in harmony. With marketing creating your leads, and sales closing them. However, in smaller companies, sales and marketing can be the same function. Meaning you have to carefully consider and create your marketing, and close

It’s been 25 years since CERN made the Word Wide Web technology available to everyone royalty free. The internet has come a long way since then, now allowing us to look at photos of other people’s food, watch animals do

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Integrated marketing has always been important, but even more so in the age of the internet and social media. Last weekend’s #ImInWorkJeremy campaign demonstrated that there’s a lot you can learn about integrated marketing from campaign groups. Health Secretary Jeremy

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Screenshot taken from: Ahead of the highly anticipated release of the 50 Shades of Grey film, brands are jumping on the bandwagon to try and make the most of the hype.   Laundry detergent brand Surf, owned by Unilever, have

If you have an iTunes account you may be aware that you’ve been gifted a free copy of U2’s latest album. If this is news to you now – SURPRISE! During last week’s keynote, where the iPhone 6, iPhone 6

Last week popular alcopop brand WKD ran an advert which read ‘Just a few pounds a week could give this dog a home. It could also buy you a WKD’. The advert upset and annoyed customers, who took to the

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A great potted history of marketing. Taking in all the major technological and cultural shifts that have underscored its development as a movement, profession and science. Which is used by businesses to beat their competition and differentiate their offering and