5 reasons your brand should be priority

5 reasons your brand should be priority

5 reasons your brand should be priority

It is nothing new for marketing companies to say you not only need a great brand but brand should be priority, as it will help your business. This is no lie.

But we know it can be hard to even consider dedicating time, money and energy to consistently working on your brand. When there is so much competition out there who have access to much bigger marketing budgets, and can dedicate entire teams to this sort of thing. Sometimes it can even be our own egos that get in the way. Thinking that ensuring your branding is up to date and well represented is a wasted exercise, as people already know who you are.

We’re going to look at some of 5 reasons why you consider your brand a priority when it comes to your business. And why it should be something you constantly review and promote.

 

“Your brand is not what you say it is, it’s what they say it is”

This quote hits the nail on the head. You may have had the most fabulous brand designed when you set up. But if you’ve not maintained the promises set by your brand, your customers will have noticed, and will be talking about it.

Managing your brand, and keeping customer expectations fulfilled will mean you can leave a good impression with your customer. Which in turn leaves a good impression of your brand.

If you are consistently looking and assessing your brand. Fulfilling or exceeding customers expectations. Appearing in all the right places within the industry. And are putting out regular, informative info, then you are more likely to sculpt a better impression of yourselves.

 

It promotes recognition, and user loyalty

Having a solid brand means you become instantly recognisable. Which is why it’s so essential. Bigger businesses can optimise this well. With some of the biggest players being instantly recognisable from just a colour, shape or tagline. But that doesn’t mean medium and small businesses can’t create the same effect.

By keeping this consistent and getting your brand out there, people will come to recognise it. People trust brands they recognise. We’ve all picked a brand we’ve seen before over something completely unheard of when we’ve been unsure.

 

It creates expectation

Having a certain standard for your brand not only gives promise to your customers. It provides motivation for your staff, and expectations of what is needed from them.

Which is why it is important your brand accurately reflects your company. Pitch yourselves a lot higher than what you can deliver, you may let customers down. Then point one will come to bite you, and people will not believe anything else you put out there.

Having a brand is a standard to adhere to for your staff, and a promise to fulfill with your customers. Prioritising your brand includes consistently keeping these promises to customers.

 

It confirms your credibility

In an era where every product or service is scrutinised, reviewed and researched before it is bought, having good credibility is more essential than ever before. One bad review can throw off a sale. That is, if you brand isn’t underlining who you actually are.

Now building your brand does not mean you will never get a bad review, as you will never please everyone. But what it does do is underline your companies ethos and values. So the more you establish and promote your brand, the more it becomes credible and not a one off.

When looking to build your credibility focus on blogging, or sharing relevant articles. Including valid case studies available to your potential customers and showcasing awards or certification you have in your field.

 

It gets the right customers to you, and customers to aspire to you

Though like we said you can’t please everyone. Focusing on your brand, and really establishing who you are and who your products are for should draw more of the right customers. Leading you to better quality leads and more returning custom.

Having a great brand also creates the aspirational quality. Maybe people might not be your right customers right now, but they want to be. If you are creating a high end product, though some will be happy with a lower quality version, others will aspire to own one of your high end products instead of the lower quality version. Other’s may be a life milestone, and your customers need to reach a certain life event, or age before your products or services apply. By keeping your brand consistent, in the public eye, and well presented, you can be inspiring those potential customers until the time comes that they can become a customer.

 

Next time we’ll be looking at how to make the most of your brand, especially looking at how to build that credibility within your industry.

 

Until then, if you are looking to build your company brand but are feeling a little overwhelmed with the challenges you are facing, why not come and talk to the experts? Call us on 01543 495752 for a friendly chat, or you can catch up on more our branding blogs here. 

What information needs to be on a business card?

What information needs to be on a business card

What information needs to be on a business card

Your business card may be the first impression someone gets of your business, so it’s important to make sure your business card contains the right information.

It’s amazing how many people have business cards that don’t do them, or their business, justice. You go to an event or a networking meeting, and the amount of people who have ‘forgotten’ or ‘run out of’ business cards is tremendous. This is the memory of your chance encounter that your prospects will keep, so why are you not making the most of the opportunity?

Here are 5 tips to help you make the most out of your business card, and ensure prospects remember you.

 

Make sure it contains your key information

First of all, do you have a business card? If you do, does it include the vital and necessary information for someone to contact you?

  • Who are you?
  • What is the best number to contact you on?
  • What is your email address?
  • Have you placed your address so that prospect you are setting up a meeting with knows how to find you?

You also need to take care to spell check your information. If you have misspelt your information, not only does it mean the prospect is less likely to be able to contact you, but they’ll be less likely to want to if you haven’t taken the time to spell check a small amount of information.

 

Consider how your audience want to contact you

You need to consider how people may want to contact you. Understand that shy people would rather email and have a response before they pick up the phone. Others want to pick up the phone and talk to someone directly and have an instant answer on their query.

If you only provide certain contact information on your business card, you limit who will make the first contact with you, so ensure you leave a good selection. However, be warned, you can include too much information.

If you are adding your Facebook address, Twitter handles, LinkedIn profile, Pinterest account and where to find you on Google+, you may want to scale back a little. Include your key contact information, and leave the social accounts for when people head to your website.

 

Encourage people to contact you using your preferred contact method

Though people do have preferred methods of contact, you can try and suggest which way is the best way to contact you.

With a business card, it can be as simple as explaining to someone, it is easier to reach you by phone, as you are on the road all day. Prospects will appreciate knowing the best time and method to get in touch, and it will help build a bond, knowing you are making it easy to be contacted.

 

Make it memorable

Your business card is the part of your company that others get to keep. Do you really want that represented by a flimsy piece of card with the bare minimum printed on? What would you think if you received your business card? Is your brand instantly recognisable?

Ensure your card is not only informative but eye catching. Not only does this give you a better chance of your business card being kept in a safe place, but if it does get thrown on the pile of paper at the office, it will definitely be spotted again.

 

Use both sides!

When you receive a business card, what is the first thing you do? You read the information on one side, and then you turn it over to look at the information on the back. You have two sides to a card, why are you wasting one?

If all of your info fits neatly on to one side, then why are you not using the other side to promote your business, represent your brand or as an opportunity to sell? Printing one sided business cards is a wasted opportunity.

 

Not sure what to do with that spare side of your card? Why not have a look at this case study to give you some inspiration? 

Looking to update your business cards? Why not give us a call and speak to one of our friendly team, you can even pop in if you like. Or if you’re looking to read more about print, why not check out our other blogs. 

Six ways you can use leaflets

six ways you can use leaflets

We know that businesses want value for money and a leaflet gives just that. It has multiple uses and can provide your business with many benefits.

Perhaps you aren’t convinced though or don’t see how a leaflet could be of use to your business. If so, here are six ways your business can use leaflets.

 

Send them out with orders:

If you operate an e-commerce website, send a leaflet out with every order. To remind your customers about other products or services you sell.

It’s possible that some of your customers won’t be aware of all of the products or services you offer. So telling them about it may encourage them to repurchase.

If you’re a small business you may sell on Amazon and eBay. So sending out a leaflet with your website address on may encourage people to buy direct.

 

Offers

Whether you send them out with orders or hand them out to people, offering people an incentive to purchase (or repurchase) can help your bottom line.

It doesn’t need to be ‘25% off this product’. It could be: six months free technical support, a free ebook, a branded laptop bag or something else entirely.

What you can offer as incentive will depend on your business and who your customers are. As it needs to be something that appeals to them.

 

Send people to your website or social media:

Any piece of marketing material you produce should contain your contact information. Including your website address and any social media networks you’re on.

If people are happy with the service they’ve received or want to find out more they may visit your website or follow you on social media.

Getting someone to your website or to follow your business on social media gives you further opportunities to engage with them. And to move them down the sales funnel.

 

Exhibitions:

Having leaflets on your stands means that people who are interested in your brand, products or services have something to takeaway and read later.

This again may encourage them to visit your website or get in touch with you to find out more. If you can get a conversation started you’ve got a great opportunity to turn a prospect into a customer.

 

Go door knocking

Heading out to local businesses in your area and knocking on doors is a good way to get your name out there and initiate a conversation.

Often you may be told that the person you want to talk to is busy. Perhaps they really are, so there’s no harm in leaving a leaflet behind for that person to look at when they’re free.

If your leaflet represents your business effectively and is what that person is looking for you might get a call back.

 

Branding:

Anything you do that involves your business needs to represent your brand effectively. Whether it’s your website, a catalogue, a leaflet or something else.

Handing out leaflets is another opportunity for you to get your brand in front of people which can lead to leads and sales.

If you expect your leaflet to bring your business real benefits such as leads, sales and loyal customers. It needs to contain key marketing messages that mean something to the people viewing it.

We regularly design leaflets which benefit our clients by generating leads and sales, to find out how we can do the same for you fill in our contact form or call us to arrange a chat.

Branding & Creative Design for Burntwood & District CFRs.

Community First Responders leaflet and stand

Community First Responders leaflet and stand

The Burntwood District Community First Responders (CFRs) are a group of volunteers who respond to emergency calls on behalf of the West Midlands Ambulance Service and are able to arrive at the scene and begin treatment before the Ambulance arrives.

Recently the CFRs approached us to design an exhibition stand and leaflet for a fundraising event they’re holding at Veolia in Cannock. Who very kindly allow the CFRs to store their First Response vehicle at their premises which are secure and allow them access to the vehicle 24/7.

If you wish to attend and support the CFRs, the event will take place on Friday morning on the 21st June. You will be able to find their stand in the foyer at Veolia.

 

The Challenge

Fundraising is essential to the CFRs as they are all volunteers who do it in their spare time. So without donations they won’t be able to afford new equipment or a much needed Response Car. As their existing one has over 102,000 miles on the clock.

So the message we needed to get across to the local community was this. Without public support they won’t be able to respond to emergency calls and offer people life saving treatment.

 

The Answer

When the CFRs initially got in touch with us they didn’t have a brand at all. So in order to help them raise awareness, we consulted with them and followed our branding process. Which looks at who you are and what you do, to develop the Burntwood Community First Responders brand.

Before we could begin the creative design process we looked at the key marketing messages. Which needed to be on the exhibition stand and leaflet. These included; who the CFRs are, what they do and a strong call to action which encourages people to donate to them.

After looking at the key marketing messages we were able to move onto creative design and design an exhibition stand for the event and a leaflet which will be given out on stand and will be used in local businesses to help raise awareness throughout the community.

 

What’s Next?

We like helping out charities or volunteer groups wherever we can and as a Burntwood based business we felt it was important that we supported our local CFRs as the work they do is brilliant and we may benefit from their help one day. We will continue to support them and will be looking to help them with their website in the near future.

 

If you would like to find out more about the Community First Responders visit their website, where you can also support them and make a donation via PayPal.

To find out how we can help you with marketing that offers you real opportunities to sell your products or services, call us on 01543 495 752 or email us at contact@themarketingpeople.com.