We have spoke previously on why branding is important, and why it should be prioritised. This week we’re looking at top tips for building your brand. As just having a brand is not enough, it’s how you implement it

It is nothing new for marketing companies to say you not only need a great brand but brand should be priority, as it will help your business. This is no lie. But we know it can be hard to even

It can be hard to market your business at the best of times, but it begins to seem a bigger challenge when your industry is seen as ‘essential’ rather than exciting. When you have impressive new products like phones, gadgets

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Image taken by GabboT, used under Creative Commons license. Love her or hate her, Taylor Swift is the most relevant and successful example of doing personal brand right. Here are 5 things we can learn from Swifty herself. Personal brand

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When many businesses first come to us, they often say “I don’t know if my marketing is working.” They’ve tried a few different things, but it doesn’t appear to be doing anything other than costing them money. Does that sound

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It’s easy to think of your brand as ‘just a logo’, but it’s a visual representation of your business and the way your brand looks has a big impact on how people perceive your business. Your brand should appear on

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We’ve all been in the same position at some point where something seems too good to be true, and it is. A company has not been entirely honest with you, and you feel slightly jilted; they set expectations and your

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Every business has a brand, it’s not just a logo or a colour scheme, it’s everything about your business. The only choice you have when it comes to branding is whether you want a great brand to represent your business

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We all know how important it is to provide your customers with the best possible customer service you can. The results are well worth it and will earn you loyal customers who are more than happy to sing your praises.

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Following a High Court battle, Cadbury secured exclusive rights to their shade of purple, Pantone 2685C. Which they have used for over 100 years. After a four year long legal battle with competitors Nestle. Cadbury can now exclusively use that