Good afternoon everyone, today I’m creating landing pages. I know that sometimes it can be tricky to know what to include or do, so I’ve put together a list of really important landing page tips.
I’m so kind aren’t I?
Design and branding.
As with any web page, you have a matter of seconds to engage someone and get them to stay on the page, so draw people in straight away.
Many businesses find that plain and simple landing pages work really well for them. This means removing as many points for the user to exit as possible, so get rid of anything you don’t need or that might distract them.
As your landing page will look different from your main website, make sure it’s still within your companies branding otherwise you may leave users unsure as to whether they’re still on the same website.
Therefore, make sure you’re using the same colours, fonts, logo’s and tone of voice as your main website.
Call to action.
Landing pages are a really important point in the conversion funnel; you really need to make it obvious what you want the user to do.
Make sure the button, link or form really stands out and ensure that the user knows what will happen if they ‘click here’. You don’t want to put users off by being vague and leaving them unsure of what will happen if they follow a link or fill their email address in.
For example, if I land on a landing page about tasty dog treats; tell me to ‘buy now’ and I’ll have the humans opening their wallets straight away, (I’m a dog, I don’t have money) or tell me that if I sign up to your email newsletter you’ll send me dog treat offers monthly.
Where you can, try to include some testimonials from happy customers.
Adverts and emails.
So how do you get people to see your landing page?
Advertising on Facebook, LinkedIn and Google will allow you send users to a landing page. You could also direct people to your landing page by including links in emails.
Ensure that the landing page lives up to the promise in the advert; if the advert offers 40% off a product, make sure the landing page also offers 40% off a product.
Hopefully my landing page tips have helped, but if you don’t have the time to create your own landing pages, I hear my humans do a great job, here’s an examples of a landing page they’ve created.
If you like what you see, give them a call on 01543 387 047 to find out how they can help you move people along the conversion funnel.
I’m going to see what’s under the sofa now, have a good day!
George the French bulldog and Chops the pug are our resident Marketing Dogs. They are full of fun, cuteness and even sometimes some useful pointers too. You can follow their adventures through their blog, or see their latest updates on twitter.