You may know that we run a group of humans at The Marketing People. Well they keep talking about exhibitions, and giving tips on how to make the most of them. But, they don’t have the dogs eye view on things! So we thought we would take a break from running around the office, put on our best ties and give you some tips from a different perspective.
If dogs were in charge of shows, they would be pawesome, and we would focus on these three things:
Free Food … yum
We will always follow our nose, and if you have tasty treats on your stand, you know we’ll be there! The humans say it’s not essential to offer free stuff, and you should focus on your key messages, and we suppose they’re right, but we just can’t resist some ice cream!
Following your nose doesn’t always take you to stands though. We love to hang out in the café, to try our best puppy dog eyes to get lots of food. But the humans seem to gather there to network, which actually seems a good idea to make the most of the day out! We’d be greeting our 4 legged pals if they were here, and making lots of new acquaintances too. The humans seem much more relaxed doing business here too.
Ooo … Shiny Things
If food isn’t your fancy to get visitors to your stand, shiny things always work with us. Humans seem to react the same when they see pens, highlighters or mugs. I would think something better like a bottle would be good. I love bottles.
We love new toys, and if we see something new, we’re going to run straight to it, and drag our humans with us! So if you’re going to spend all that money on freebies, why not go for something a little more unusual and have people running for the stand? Humans seem to treasure their new ‘toys’, unlike ours, which we seem to destroy quite quickly, so I guess it would be important to have your messages on your freebies. Once you have got our humans attention to the stand though, you need to give them some attention to get them to stay!
Lots of fuss … Ahh
We love fuss. And humans do too. We love fuss in the form of someone rubbing our ears or giving us a cuddle. Humans don’t work quite the same, in fact they seem to find it strange if someone rubs their ears. (They don’t know what they are missing!). They seem to enjoy being asked about their business though, actually being listened to, and just having some attention we think, which keeps them talking at a stand.
So there you have it, to gain the humans attention at exhibitions:
- Meet them in the café (but don’t steal their food!)
- Put interesting shiny things on your stand to gain attention
- Once you have their attention, use it!
Then at the end of it all, have a little sleep, because doing business is tiring work and can be a little ruff rough, as is running the office! That reminds me, it’s time for our 10am snooze meeting. Must dash!
If you want to see more of what the humans say on exhibitions, talk straight to them by calling 01543 495752 to talk through your exhibition set up.