Last Thursday we wrote about the direct benefit of a blog from an SEO point of view, so we’re now going to talk about the indirect SEO advantages of blogging.
Indirect benefits – These rely on some form of interaction from a reader.
Good content will keep people coming back to both your blog and the website, which will encourage them to use your company.
You’ve probably heard the phrase ‘content is king’ before, while that’s certainly true, putting one good post out every three months probably isn’t going to help you all that much. The amount of new posts you create is also important, no pressure.
Hubspot carried out a study, which found businesses with blogs that posts five times during a seven day period, would receive 6.9 times more organic traffic than a business which didn’t blog at all, so the amount of posts really is important.
Linking to useful content on other websites can also increase your page ranking.
For example, if you decide to link to an article you consider really helpful, a search engine will ‘think’ you’re being helpful and will boost your page rankings.
The same goes for a website linking back to your website, a search engine will perceive your website as useful because people want to share it, again boosting your page rankings.
The person whose website you link to may decide to return the favour and link back to you, sending some of their readers your way.
We hope our two part post on the SEO advantages has been useful.
If you have any questions or queries, don’t hesitate to drop us a comment.
Do you or your company blog? Do you blog solely for SEO purposes? Let us know.
If you’re wondering what on earth SEO is, check out our SEO Jargon Buster.
You can find more useful advice on how to maintain the best SEO in our blogs. Or if you need a helping hand to get you started, or run it for you, we can help. Call us today on 01543 495752 to see what we could do for your SEO.