So you set up your LinkedIn profile with the hope of increasing your professional network. Which was lovely for the first 6 months, until the novelty wore off. You didn’t have time to check it and it became more like Facebook than LinkedIn.
This similarity to Facebook seems to be the bane of every LinkedIn member. Especially the fact that not every single post is professionally centred. In have crept the funny pictures, riddles, and motivational quotes. I bet your feed is full of them right now. Things like “Coca cola only sold 25 bottles in their first year, keep at it”. Or if you’re like me and have a lot of recruiters, you have meme after meme of Wolf of Wall Street.
So is it just really annoying or a clever ploy?
LinkedIn isn’t Facebook. They do have two completely different purposes. But Facebook style posts normally get more likes, shares, and comments.
Why? Because they are more relatable posts. In an ideal world, everyone would just post about their business. But unfortunately, that doesn’t connect you with everyone in an instant. Posting a cute dog picture with “Thank God it’s Friday”, relates to a lot more people. Will more than likely gain a quick smile at their computer and a like on your post. More than why your business is better than your competitors.
Only around 20% of connections see what you post, which can be a little disheartening. But for every like, comment or share from someone, it appears to around 20% of their connections too. Maybe the sharing of pictures is becoming a little more tempting?
So is it worth the Facebook style post on your professional profile? That’s up to you. And what your connections and prospects interact well with. However if you are posting regular content (like you should be), the odd “fun” post, should just add variety to what you’re putting out there.
So now we have put the LinkedIn or Facebook debate to rest. What ridiculously simple things could you do today, that would make LinkedIn work better for you?
Make sure your profile is up to date and relevant
This can sound too simple, but the easiest way to ensure you do business with the right people, is ensuring your profile is up to date with what you are doing as a company. A lot of people don’t take the time to update their profile if they are not job hunting. However having descriptions about what you do as a company and in your role specifically, can make you more searchable for people looking for your services.
Always communicate with those you are linked to
This can be a hard one to keep up with, but ensure you comment on others updates, articles and forums. The whole purpose of LinkedIn is to connect with people. So make the most of those connections!
Share posts and get posts shared
Only around 20% of connections see your posts. The more it is liked, commented on and shared, the more people see it. On this basis, you need to ensure the content you are posting is well thought out and valued enough to be shared.
Message every new connection you have. This can be really hard to manage. But ensures you make the most of the opportunity that is there with the first contact. If you get it right, this can leave a great lasting first impression, which makes it easier to network online.
Recommendations rather than endorsements
Endorsements, though a lovely feeling, effectively mean nothing now. I don’t know about you, but brand new connections I have not even worked with yet, will endorse me for 10 skills at a time. The real ones from actual clients are lost within the sea of “endorsements for return endorsements”. Recommendations are hard to dismiss as not only is it from an actual person, but they have taken the time to write about you.
Using scheduling tools to ensure regular content
Regular posting is essential for keeping your name out there on LinkedIn, but can eat into a large portion of your day. Using scheduling programmes such as Hootsuite to plan out some posts, can enable you to only spend a small amount of your working day on LinkedIn.
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