How do you communicate your business offering and benefits? How do you respond to potential customer’s requests and needs? What information do you give them, and in what format? How do you maintain an existing customer relationship? Take a few minutes to think about how responsive to changes your business is.
Fundamentally it’s about a happy customer, even before they have purchased from you: giving them what they need to engage with them and try and win them over so they consider, and then choose your business rather than look at a competitor, even though you know your services and or products are better value and quality than your competitors.
Other areas within our website mention customer focus, key messages, user journey, feeling, and user experience, which all have a bearing on how people feel about your products & services, your company and whether they will engage with you to consider buying from you. It’s all related to their experience they initially get from you, your marketing and sales messages and images regardless if its online or not.
So how are you responding to what customers want, customers just like the ones you are trying to get when online?
Responsive web design is one of the ways you can help your potential and existing customers engage with you in a way they choose to online, which means they are happy at the first interaction with your business.
For those of you who haven’t got to grips with what responsive web design is, the following sentence may help explain it, without all the technical jargon some like to use to try and impress you with.
“Responsive web design is when your website is designed and developed to display effectively on whatever size screen your users are lookin at your website on: pc, lap top, tablet and mobile.”
That’s it … quite simple really. But, just changing the code of your existing website to make it resize for the various screen sizes on the devices your virtual visitors are using isn’t going to suddenly put you at the top.
Google have made changes, as they regularly do, to the way in which they reference websites so they can provide the best search results for those looking to get information, research potential services and products, and buy online. Google wants to maintain its position as the leading search engine so people will continue to advertise with them, so they rightly consider what will provide its users with the best results, present the most appropriate content, and also serve related adverts to searches.
Mobile usage has increased and is still growing. So if your site isn’t mobile friendly then your chances of having your website presented to users on mobile devices when searching will be diminished.
So it’s a given: if your website doesn’t work effectively on mobile it will be scored appropriately.
A mobile-friendly (responsive) website is now more important than ever and responsive design is without doubt a way to ensure you are future proofing your online presence. Email marketing is now responsive, not because of Google, but because people are looking at more information on mobile and hand held devices.
This “mobile geddon” in April, as some wish to call it, has been a catalyst for more clients to consider other key factors when discussing the implications for them specifically. They have realised that their long overdue updates to content, the user journey, ease of use, calls to action etc. to engage and convert effectively with today’s savvy users, is just as important and to consider how they, as a business, have responded to their potential and existing customers online.
These new algorithms are affecting the way websites are scored- will users get the experience they need from the websites presented to them by Google? But, it’s not the only factor. Good user journey, ease of use and appropriate content are still, and will continue to be, the key factors that will add to your chances of your website or blogs being presented to people.
A consistent site presented on various platforms delivers a better user experience which, regardless of how they found you, will increase the chances of people engaging with you online rather than going elsewhere.
There is little point in spending time, money and effort in SEO, social and AdWords online if you attract users and they do not convert in to customers.
So how are you responding to the changes in your business and how people, either end users or business users, are choosing to engage with brands and buy? Is your website delivering the right brand messages, and is your updated offering designed to deliver on user-chosen devices?
Don’t want to risk your online marketing to someone who will just add the code to make your website responsive? Book in for your free consultation today, and let’s have a chat about your specific wants and requirements. No pressure, just a conversation to see if we can help.
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