What is Google Search Console?

SEO Thursday

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Google Search Console (previously Google Webmaster Tools) helps you maintain, monitor and troubleshoot your site’s presence in Google’s Search Results. It ultimately helps you to understand and improve how Google sees your site and best of all, it’s completely free!

Watch our short 1-minute video to find out how Google Search Console can help you:

What can Google Search Console do for you?

Google Search Console provides you with some great insights into what is actually happening with your website. It assists you in finding and fixing any website errors you may have, as well as allowing you to submit a sitemap and create/check a robots.txt file.

Should I use Google Search Console?

If you have a website then you should be using Google Search Console, no matter your expertise. It can provide you with information from the last 30 days, three months, six months, whatever time frame you are interested in.

It also allows you to identify:
• How many users are accessing your site
• What pages they are going to
• What search queries they are using to find your site
• Which countries they are coming from
• Which devices are being used
• And much more!

Google Search Console and SEO

Google Search Console is essential in helping you monitor your website’s traffic. It supports you in optimising your rankings and allows you to make informed decisions about the appearance of your site’s search results.

Technical decisions can also be made based on the information provided by Google Search Console. Tools such as Analytics, Google Trends and Google Ads all work in conjunction with Search Console, which allows you to do sophisticated marketing analysis.

Overall, Google Search Console can provide you with great insights into your website.

If you have any questions or need any help with your marketing, then give the marketing people a call on 01543 495752.

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