Why Free Print Design Isn’t Saving You Money

why free print design isn't saving you money

There are plenty of websites and companies offering you free design with your printing. But in the majority of cases free print design isn’t saving you money.

Like thousands of businesses up and down the country we often get poorly designed leaflets, brochures and flyers put through our door. As a creative design agency it frustrates us to see businesses wasting money on poorly designed direct mail and printed marketing material.

As human being we are visual and we do judge things based on what we see. If we see a badly designed leaflet we assume the business and its services or products are poor. If we see a well designed leaflet we think the business and their products or services must be good.

There are plenty of websites and businesses offering free design with your printing. Which may be a template they’ve made up or they’ll do the design for you.

It can be tempting for small businesses to choose free design; after all it’s free right?

In reality what you’re getting is a poorly designed leaflet, flyer, brochure or business card. Which won’t actually benefit your business by generating leads or sales.

Free design may sound appealing but when it isn’t helping your business, what’s the point?

There’s a reason businesses charge for design work. Your business is individual, it doesn’t deserve a template used by other businesses and maybe even your competitors.

It takes time, effort and thought to make sure that the design is right for your business. That it fits with your branding and will appeal to your target audience and mean something to them.

The Marketing People leaflet montage
It isn’t just about the design of your printed marketing material; the messages and calls to action are just as important.

Your print needs to convey clear messages to your target audience. Something that means something to them and tell them what you want them to do now they’ve read your leaflet, brochure or exhibition stand.

A vague call to action will leave people confused about what they’re supposed to do. And will probably result in your print going in the bin or on the fire.

Christmas

In the run up to Christmas there are plenty of printers offering free design to drum up sales.

If you’re going to use print as part of your Christmas marketing you really should be doing it properly. Making sure your customers, prospects or target audience receive something with looks nice. Something that means something to them with a clear call to action.

We have planned and designed all kinds of printed material for all kinds of sectors. Including; gardening, manufacturing, education, charities, dog training, security and more.

To find out how we can help you with your print design and your Christmas marketing, call us on 01543 495 752 or fill in our online contact form and we’ll have a no obligation chat about how we may be able to help you. Or if you would like to hear more about printed marketing, why not check out our other blogs?