There is no magic formula when it comes to SEO but one of the best ways to improve your rankings and attract readers and inbound links is creating high quality content.
It’s important to keep in mind that you are writing for people and not the search engines. Search engines are just the way people will discover your content.
Thankfully for anyone who wants to find anything useful on the internet, search engines are incredibly intelligent. And are aware of what is natural content and what is spam content rammed with keywords and sentences that barely make sense.
Why people love great content.
Its common sense really. People love reading helpful and interesting content. So if your content answers a question for them or provides them with useful and usable information, they’ll be willing to share it with their friends or like minded people.
This in turn sends more visitors to your website and could create inbound links.
Why search engines love great content.
Search engines love content that’s written for people and not for search engines. They’ll know if you’re writing content solely for them.
For example, if you own a pet grooming salon and write a blog post about the importance of regularly grooming pets. But you try to fit the keyword ‘pet grooming’ into each sentence five times it won’t make sense to a person. Search engines will pick up on this and see that you are ‘keyword stuffing’ and will punish your website’s ranking in search results.
If you sit down and write your blog post without thinking too much about keywords, the chances are you will add all the keywords you wanted to anyway. Then it won’t look unnatural. Any keywords you missed out can then be added in after your original draft.
If your content attracts inbound links search engines will pick up on this and see your blog post as useful. As worth reading and worth sharing which will have a positive effect on SEO.
On a side note, search engines like website’s which are updated regularly. So if your blog is part of your website each time you post a new blog post, search engines will think the website is being updated.
Why content is better than link building.
It’s helpful to have your website or blog listed in big directories. Such as Dmoz and Yell as they will help you get found. Getting an inbound link from a guest blog post you wrote or from someone praising your work will also help you out.
If you’re spending hours creating listings on barely used directories on the tenth page of Google’s search results. It’s going to have very little affect, if any at all.
A great piece of content which gets shared a handful of times is better than a link on an unknown directory. Which may never send anyone back to your website.
How often should I blog?
HubSpot carried out some research where they found that businesses which blogged 16-20 times a month received over two times more traffic that those who blogged four times or less during the same time period.
While it would be nice to have the time to blog five times a week, it’s not always possible.
Here at The Marketing People we recommend blogging once or twice a week. Then if you have the time and the stories, then blog more.
Having the stories is vital. There’s no point in putting out one really high quality blog post and then four rubbish ones just because you were trying to blog five times during the week.
Writing copy can be hard at the best of times, so feel free to browse the rest of our blogging category for inspiration on what to write about, and how to write about it.
If you’re struggling for the time or resources to blog but know it’s something you and your business should be doing, get in touch with us to find out how we could manage your blog for you. Call us on 01543 495 752 and have a chat with us about what we can do or email us at email@example.com.