Apple co-founder Steve Wozniak believes that marketing is the key to a businesses success and we’re inclined to agree!
Speaking at the AppsWorld 2013 conference he said that marketing is the most important thing.
‘Marketing is the most important thing. It’s a lot easier to think of an app and write it than to figure out a way to convince people to buy it. It’s very important to get good publicity in the right places because the right blogs can reach a million people in one shot.’ Wozniak said.
For some businesses word of mouth is enough to keep them gaining new customers and making a profit, but for many others this alone isn’t enough. While word of mouth is technically marketing, it doesn’t require much effort from the business aside from providing a great service or product.
Most businesses need a clear plan and strategy to help them reach their target audience and reach their goals, whether it’s to gain new customers, make x amount of sales, make more profit than last year, beat their competition or something else.
Here are three key reasons your business needs marketing.
Identify your target audience & improve products / services.
Perhaps the most important reason you need marketing is so you can identify who your target audience are, what they need or want and what their pain points are.
Once you know all of the above you will be able to target your marketing messages effectively and perhaps even improve your products or services to ensure you’re meeting their demand.
Communication and exposure
Without marketing your business has no way to communicate with your target audience and tell them why your product or service can help them and why they should buy it.
A good marketing strategy will help you get your brand in front of your target audience and encourage them act on your marketing messages and move down the sales funnel.
Differentiate your business
A good marketing strategy will position your business effectively within your sector to help you grow. It should also differentiate you from your competition to make you stand out and tell customer why they should choose you and not your competition.
If your current marketing efforts aren’t generating sales or leads or even reaching the right audience, get in touch with us to find out how we can benefit your business.