In a digital age where people are always looking to save money and time. Their search for a product, service or an event will usually begin online.
If you own a small business, the chances are your business won’t be as well known or have the same kind of reputation as a big business. This means you need your website to be appearing right at the top of search results, preferably 1st.
Even with a fraction of the budget available to a large business. A small business can still outrank big well-known websites and steal that coveted number 1 ranking.
SEO in a Nutshell
If you know what SEO is, feel free to scroll down. If not, the concept is pretty simple and the chances are you’ve read about it or thought about it and just not realised that it was SEO.
In a nutshell: SEO is a strategy which consists of multiple techniques which all work together to optimise your website for search engines. Making it easier for your target audience to find.
How Can SEO Benefit Small Businesses?
Ideally every business wants to show up number one on the first page of results, and if done correctly SEO will help you reach that goal.
A study carried out by Chikita found that only 6% of people click through to the second page of results. This emphasises just how important it is to get your website showing up on the first page of search results.
The more traffic your website gets, the more leads you’ll generate which in turn will hopefully lead to more sales.
If carried out properly, SEO can even help small businesses rank above big websites. And competitors which you may think it’s impossible to beat.
Example:
One of our clients, a web based business called Gardening Delights, who specialise in selling sustainable and eco-friendly products, has a range of topiary animals and shapes. Despite topiary not being their speciality, they keywords used on their website and the websites reputation allows them to rank 1st in Google for terms such as ‘topiary frames’, above Amazon and website who specialise in topiary products.
As well as helping you to rank higher in search engines, carrying out SEO will help you improve your website on a whole.
Part of your SEO will no doubt include editing your websites copy to include keywords and keyphrases you want to rank for. It will also include fixing any technical issues on your website, such as creating redirects.
Both of the above will benefit anyone visiting your website. As your website will provide them with a better user journey, and will also contain information they’ll be looking for.
Contact Us
Are you a small business based in Burntwood, Lichfield, Cannock, Staffordshire or the West Midlands? Are you struggling to get found in search engines? If so, give us a call on 01543 387 047 or if you’d prefer, drop us an email at contact@themarketingpeople.com. Let’s talk about how our monthly SEO contracts could help your business rank higher in search engines. In the meantime, why not check out more of our SEO blogs?